Retailers usually expect a nearly $20 billion bonanza on a Valentine’s Day weekend — but with an Arctic chill forecast for parts of the United States, will paramours be able to keep alive the retail heat? Mana Rabiee reports.
(CBS) – This weekend, you and your Valentine might want to cuddle up extra close to stay warm.
Forecasters expect the coldest air in more than a decade to sweep into the United States on Sunday.
But even Arctic temperatures aren’t cooling passions among paramours.
Retailers expect the usual array of flowers and dinners and diamonds this weekend, but — like Irene’s Flowers in Des Moines, Iowa — they’re glad to have an extra day this year to get it all done.
LINDA WAKNITZ, IRENE’S FLOWERS,
“Being on a Sunday makes it a bit different this year. That means that we will be busy Friday, Saturday and Sunday. The rush will stretch over three days.”
With tens of millions of Americans usually spending an average of $147 each on gifts, this could be a nearly $20 billion weekend bonanza.
But that Arctic chill is in the air — cooling the temperatures but hopefully, not the passion.