Poll: Apple’s security reputation

Apple doesn’t get extra credit for security despite its standoff against the government, a Reuters/Ipsos poll found. Fred Katayama reports.

(REUTERS / GOOGLE) – The iPhone has captivated consumers worldwide, but it hasn’t given Apple extra credit when it comes to security in its standoff against the government. A Reuters/Ipsos poll found that Americans don’t trust Apple any more than its rivals Google, Amazon and Microsoft. Asked if they trust Apple to protect data from hackers, three in five respondents said they strongly agreed or somewhat agreed.

Ipsos pollster Chris Jackson said, “This (poll) was about getting a feel to see whether Apple is seen as some kind of exemplary company. It’s not.”

In its legal battle with the Justice Department pitting privacy versus security, the government claimed Apple was using its refusal to cooperate as a marketing ploy to showcase its commitment to privacy. A judge had ordered Apple to write software so the government could unlock an encrypted iPhone used by one of the San Bernardino shooters. In the latest twist, prosecutors say it may not need Apple’s help because a “third party” had presented a possible solution to opening the phone.

The poll also found Apple’s halo was brighter than some others. Consumers were less trusting of Facebook and Yahoo.