VOLVO ADVERTISEMENT (VOLVO HANDOUT) – Geely-owned Volvo Car Group said on Wednesday (July 5) that all new models launched from 2019 will be fully electric or hybrids, spelling the eventual end to nearly a century of Volvos powered solely by the internal combustion engine.
The Gothenburg-based company will continue to produce pure combustion-engine Volvos from models launched before that date, but said it would introduce cars across its model line-up that ranged from fully electric cars to plug-in hybrids.
Volvo’s plans make it the first major traditional automaker to set a date for the complete phase-out of combustion-engine-only models though electrification has long been a buzzword across the industry and Elon Musk’s Tesla Motors has been a pure-play battery carmaker from day one.
Five new models set to be launched in 2019 through 2021 – three of them Volvos and two Polestar-branded – will all be fully electric.
Volvo has invested heavily in new models and plants since being bought by Zhejiang Geely Holding Group from Ford Motor Co. in 2010, establishing a niche in a premium auto market dominated by larger rivals such as Daimler’s Mercedes-Benz and BMW.