Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its Social Media Ad Receptivity study. The report, based on a survey of online UK consumers, provides an overview of social media usage, as well as insights into user perceptions of social media advertising. Continue reading
TikTok has been named the world’s fastest-growing brand by a new report published today. With an astounding 215% growth, the entertainment app’s brand value has increased from US$18.7 billion in 2021 to US$59.0 billion this year. Claiming 18th spot among the world’s top 500 most valuable brands, it is the highest new entrant to the Brand Finance Global 500 2022 ranking. Continue reading
TEAM LEWIS, the global marketing agency, launched its latest trends guide in partnership with market research firm GWI today. The report dives into how today’s multi-moment audience is evolving and the changes the pandemic has brought about in today’s marketing multiverse. Markets covered in the report include Australia, Belgium, France, Germany, Hong Kong, Italy, Malaysia, Netherlands, Portugal, Singapore, Spain, UK and US. Continue reading
BBTV Holdings Inc. (TSX: BBTV) (OTCQX: BBTVF) (Frankfurt: 64V) (“BBTV” or the “Company”), the leading creator monetization company with a mission to help creators become more successful, today announced the launch of its Pay To Crypto solution to pay creators at scale in cryptocurrencies. Continue reading
BIGO Technology, one of the world’s fastest-growing technology companies will host its third annual BIGO Awards Gala to celebrate its most exceptional broadcasters from around the world. The gala is set to take place at 8:00 pm (GMT+8) on Friday – 14th January 2022 on Bigo Live’s Music Livehouse Channel Continue reading
Digital media entrepreneurs are producing ground-breaking journalism and achieving significant impact on their societies, in spite of often tiny budgets and constant online threats and attacks, a new global report revealed today. Continue reading
Cint, a global software leader in digital insights gathering, and Zappi, the ad and innovation testing platform built by brands for brands, have won the I-COM 2021 Data Creativity Award. Continue reading
On the day in early January when former President Donald Trump encouraged thousands of his followers to storm America’s capitol building during Congress’s session to certify the election of Joe Biden, the most consequential decisions to re-establish order were made not by law enforcement or the military, but by giant tech companies, who decided – on their own, and without government encouragement – to punish the leaders of the failed insurrection. Continue reading
Today, Sony Production Music announced that after ten years, EMI Production Music has returned to its flagship brand name KPM Music. The company also unveiled a modernized KPM logo and symbol, an abstract visualization of vinyl records, reflecting KPM’s evergreen collection and rich heritage. Continue reading
DAZN, the leading global sports streaming platform, will broadcast next week’s prestigious Women’s International Champions Cup (WICC) live in over 120 countries and territories worldwide. Moreover, the tournament – which features four of the most winning European and American club teams in the history of the sport, and includes many players that have just returned from Tokyo with shiny new hardware around their necks – will also be made available for free in those markets on DAZN’s new YouTube channel dedicated to women’s football. Continue reading