In a changing scenario in which barriers and distancing between individuals, communities and nations become necessary, Lavazza is trying to build bridges between people, drawing them closer through the universal language of art, the one capable of speaking to the heart of us all. Its aim is to show human beings’ extraordinary resilience and generate feelings of hope that will make it possible to build a “New Humanity”. A wake-up call to individual sensibility in the hope that from this long and difficult period we may see the rebirth of a society that values solidarity, inclusion, tolerance and sustainable development, values that also guide Lavazza Group’s business. Read more