Category Archives: Sports

16Jul/21

TeamViewer Unveiled as New Principal Shirt Partner on the Manchester United Home Kit 2021/22

TeamViewer was today unveiled as the new principal shirt partner of Manchester United with the launch of the club’s new 2021/22 home kit. From the start of the forthcoming season, the men’s, women’s, and Academy teams of Manchester United will compete in kits bearing the TeamViewer name and logo. Thereby, the partnership between one of the world’s most popular and iconic sports teams and one of Europe’s leading software companies is becoming visible. Continue reading

15Jul/21

Horses really can fly, even if they’re not called Pegasus

Can horses fly? Well yes, they can if they’re Olympic athletes!
And in a piece of history-making, 36 of them flew into Japan last night – the first full cargo load of horses ever to land in Haneda, the waterfront airport that serves the greater Tokyo area and which is now welcoming a very different group of Olympic athletes. Continue reading

11Jul/21

Sponsoring EURO 2020 is the Inevitable Choice of Hisense’s Globalization Strategy

As the first major tournament after the pandemic, EURO 2020 has attracted great excitement. As the Official Sponsor, Hisense appeared together with subsidiary brands. “If the sponsorship of EURO 2016 is the preliminary global presence, EURO 2020 must be the commencement of Hisense’s various brands and products globalization,” said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd. Continue reading

30Jun/21

DAZN And YouTube Enter Groundbreaking Partnership To Bring UEFA Women’s Champions League To Fans Around The World, Live And For Free

DAZN, the leading global sports streaming platform, has acquired global rights to broadcast the UEFA Women’s Champions League and has been awarded host broadcaster duties for the next four seasons, from 2021-25. As part of this landmark agreement, to further grow the sport, DAZN has also entered into a groundbreaking partnership with YouTube that will make the competition live and free for fans around the world for the first time. Continue reading

28Jun/21

AEG Sports uses advanced analytics to adapt to fan needs during COVID-19

VIRTUAL SAS GLOBAL FORUM 2021 — In the spring of 2020, as COVID-19 spread across the world, live entertainment and spectator sports were brought to a screeching halt. With stadiums shuttered, sports teams had to find new ways to engage with fans. Thankfully AEG Sports, which includes storied franchises like the LA Kings, the LA Galaxy and the Ontario Reign, was already an analytically savvy organization adept at using data to make informed business decisions. Continue reading

13Jun/21

Marcus Ericsson, Honda Win Opening Round of Detroit Doubleheader

Taking advantage of a late-race mechanical problem for Will Power, Chip Ganassi Racing’s Marcus Ericsson leapt to the front of the field following the second of two red flag race stoppages to win the opening round of the Detroit Grand Prix NTT INDYCAR SERIES weekend. The victory is the first for Ericsson, now in his third season of Indy car competition, the third for Chip Ganassi Racing this season and the fifth for Honda. Continue reading

01Jun/21

vivo debuts new “To Beautiful Moments” campaign for UEFA EURO 2020

As the official smartphone of UEFA EURO 2020™, vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. With a passion for providing incredible experiences to its users, the brand is channeling its sponsorship platform to help enrich the joys around the game, whether they take place on or off the phone. Continue reading

05May/21

Racing Star Robert Wickens Achieves His Goal of Driving a Race Car Again

Inspired by the goal to race again and powered by courage, determination, persistence and perseverance, Robert Wickens returned to the cockpit in a Hyundai Veloster N TCR car today, for the first time since his horrific IndyCar accident in 2018. Highlighted with triumphant breakthroughs and executed with laser, goal-oriented focus, Wickens completed 989 days of grueling rehabilitation anticipating today’s milestone. Continue reading

26Apr/21

Double-Amputee Sprinter Blake Leeper To Appeal World Athletics’ Use Of Racially Discriminatory ‘MASH’ Rule To Ban Him From Competition Against Able-Bodied Athletes

On April 26, 2021, World Athletics denied American double-amputee track-and-field athlete Blake Leeper’s application seeking approval to compete in World Athletics-sanctioned events, including the Olympic Games, while using his new, modified running-specific prosthetics (RSPs), and to have his results listed alongside those of able-bodied athletes. Continue reading

23Apr/21

NBA to reach new fans in Europe and Africa with landmark international mobile payment partnership

The National Basketball Association (NBA) has partnered with mobile payment and marketing specialists PM Connect on an international deal for its premium live game subscription service, NBA League Pass. Continue reading