Category Archives: Football

25Oct/21

2021 Suspicious Betting Trends in Global Football Report

Stats Perform Integrity and Starlizard Integrity Services have released their fourth annual Suspicious Betting Trends in Global Football Report. The report aims to provide fellow stakeholders in the sports integrity community with a significant and informative overview of current trends in suspicious football betting. Continue reading

22Oct/21

First NFT Trophy for UEFA EURO 2020 Goal of the Tournament presented to Patrik Schick

On 15 October, the first NFT trophy for UEFA EURO 2020 goal of the tournament was awarded. The award was initiated by Gazprom, an official partner of the tournament, and was handed to Czech national football team forward Patrik Schick. Russian calligrafuturism artist Pokras Lampas was invited to design the award. Continue reading

04Oct/21

DAZN And YouTube Launch UEFA Women’s Champions League Coverage Live Around The World


With the group stage of the UEFA Women’s Champions League officially kicking off, global sports streaming platform and host broadcaster DAZN together with partner YouTube are thrilled to begin live broadcast coverage for fans around the world, marking the official start to the landmark multi-year deal announced earlier this year. Continue reading

17Aug/21

Liverpool FC launches new partnership with ThinkMarkets

Liverpool FC has welcomed global online trading broker, ThinkMarkets, as its new Official Global Trading Partner.

With offices in London, Melbourne, Dubai, and Tokyo, along with hubs in the Asia-Pacific region, Europe and South Africa, ThinkMarkets will work with the club to bring quick and easy access to a wide range of financial trading markets to Liverpool FC supporters across the world. Continue reading

16Jul/21

TeamViewer Unveiled as New Principal Shirt Partner on the Manchester United Home Kit 2021/22

TeamViewer was today unveiled as the new principal shirt partner of Manchester United with the launch of the club’s new 2021/22 home kit. From the start of the forthcoming season, the men’s, women’s, and Academy teams of Manchester United will compete in kits bearing the TeamViewer name and logo. Thereby, the partnership between one of the world’s most popular and iconic sports teams and one of Europe’s leading software companies is becoming visible. Continue reading

11Jul/21

Sponsoring EURO 2020 is the Inevitable Choice of Hisense’s Globalization Strategy

As the first major tournament after the pandemic, EURO 2020 has attracted great excitement. As the Official Sponsor, Hisense appeared together with subsidiary brands. “If the sponsorship of EURO 2016 is the preliminary global presence, EURO 2020 must be the commencement of Hisense’s various brands and products globalization,” said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd. Continue reading

30Jun/21

DAZN And YouTube Enter Groundbreaking Partnership To Bring UEFA Women’s Champions League To Fans Around The World, Live And For Free

DAZN, the leading global sports streaming platform, has acquired global rights to broadcast the UEFA Women’s Champions League and has been awarded host broadcaster duties for the next four seasons, from 2021-25. As part of this landmark agreement, to further grow the sport, DAZN has also entered into a groundbreaking partnership with YouTube that will make the competition live and free for fans around the world for the first time. Continue reading

01Jun/21

vivo debuts new “To Beautiful Moments” campaign for UEFA EURO 2020

As the official smartphone of UEFA EURO 2020™, vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. With a passion for providing incredible experiences to its users, the brand is channeling its sponsorship platform to help enrich the joys around the game, whether they take place on or off the phone. Continue reading

16Feb/21

Noma Medical Crisis: African Football Legends Launch Appeal For Donations To Save “Children Without Faces”

Though it affects more than 140,000 children each year, noma remains a little-known disease among the general public. Derived from the Greek word “nomein,” meaning “to devour,” the disease destroys the face, resulting in the death of the child in 90% of cases. In order to fight this scourge, in 2019, former footballer Roger Milla set up the Noma Fund association. Together with former internationals such as Joseph-Antoine Bell, François Omam-Biyik, Patrick Mboma, Rigobert Song, and Jacques Songo’o, he is today launching a global appeal for donations to save the lives of those called “the children without faces.” Contininue reading

09Feb/21

Lay’s® Kicks Off 2021 Global UEFA Champions League Campaign

LIONEL MESSI, PAUL POGBA AND LIEKE MARTENS BRING MATCH-DAY JOY HOME IN NEW CAMPAIGN

NEW YORK, Feb. 9, 2021 /PRNewswire/ — Today the world’s number one snack brand, Lay’s®, premieres a new global campaign centered on uniting and bringing joy to people around the world through football. The 2021 effort in support of the brand’s largest global platform – Men’s UEFA Champions League and UEFA Women’s football – leads with the very best in players, sport, and of course, snacks. Continue reading