ABBA to reunite for ‘digital experience’

Swedish pop group ABBA are set to reunite for a ‘new digital experience’ in 2018. Rollo Ross reports.

(REUTERS / UNIVERSAL MUSIC) – Swedish supergroup ABBA are set to reunite, almost 30 years after their last public performance together, in a new digital experience.

Agnetha, Anni-Frid, Benny and Bjorn are teaming up with American Idol creator Simon Fuller and Universal Group for the collaboration.

Fuller said in a statement, “We are exploring a new technological world, with Virtual Reality and Artificial Intelligence at the forefront, that will allow us to create new forms of entertainment and content we couldn’t have previously imagined.”

ABBA are known for a string of 1970s and early 1980s hits such as “Waterloo”, “Dancing Queen” and “Take A Chance On Me”. They split up in 1982.

Anni-Frid Lyngstad said in a statement “Our fans around the world are always asking us to reform and so I hope this new ABBA creation will excite them as much as it excites me!”