Marriott Bonvoy 2026 EMEA Travel Trends: AI, Lux-Scaping, and Passion Pursuits

New Marriott Bonvoy research concerning travel trends for the year 2026 across Europe, the Middle East, and Africa (EMEA). This extensive report, based on a survey of over 22,000 travellers, identifies several key developments, including the growing significance of Artificial Intelligence (AI) in holiday planning, with half of all travellers now using it for research.