IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment

IAB Europe and IAB have today announced the collaborative release of the first industry definitions and measurement standards for in-store Retail Media. The standards, which are open for public comment until the 1st of November 2024, have been developed to address the rapidly expanding in-store Retail Media opportunities and offer unified definitions, measurement standards, and guidelines for ad formats and store zones. They are designed to unlock the potential of this growing channel and help capture budgets traditionally allocated to linear TV and out-of-home (OOH). Continue reading