Eighty-Eight Percent of Gen Z Believe AI Will Improve Online Shopping, According to New Study

Eighty-eight percent of Gen Zers globally think AI can improve online shopping, according to a new consumer research study by leading ecommerce technology company Rokt and Harris Poll. The study, designed to understand the changing expectations of today’s consumers, also identified the top priorities for ecommerce shoppers, which include relevant deals, low prices, and a personalized shopping experience, particularly at checkout. Continue reading