Trip.com Group CEO tackles overtourism for sustainable travel at World Economic Forum

Trip.com Group, a leading global travel service provider, has set its sights on tackling key challenges surrounding the tourism industry. This is evidenced by CEO Ms Jane Sun’s participation in the panel discussion “Sorry, We’re Full: Tackling Overtourism” at the prestigious World Economic Forum in Davos, Switzerland. The forum invited influential dignitaries, from political elites to business leaders, to tackle the challenges facing our world, in the hope of finding common ground and united solutions, aligning with this year’s theme of “Rebuilding Trust”. Continue reading