L’Oréal Groupe Unveils AirLight Pro, a Breakthrough Professional-Grade Hair Drying Tool That Cares for the Hair and for the Planet at CES® 2024

Today at CES® 2024, the L’Oréal Groupe unveiled a next-generation hair drying tool designed with professional stylists for both beauty professionals and consumers at home: AirLight Pro. Developed in partnership with Zuvi, a hardware startup company established by drone engineers and leading scientists, AirLight Pro uses a combination of infrared-light technology and wind to care for the hair with visually smoother and hydrated hair*1 while also drying hair faster*2 with optimized heat flow across multiple hair types, and up to 31% less energy consumption*3. Continue reading