U.K. Consumers Seek Greater Security Assurances When Buying Smart Home and Health Devices, Says New UL Solutions Study

Eight out of ten (81%) people participating in a recent study of consumers in the United Kingdom (U.K.) said how a manufacturer protects against cyber-attacks and privacy invasions is important when purchasing a smart home, fitness or medical device. Commissioned by UL Solutions, a global leader in applied safety science, the study of consumer internet of things (IoT) buying habits suggests consumers are increasingly concerned about the security of their connected smart devices. Security is now of the same importance as other factors, like brand value or word-of-mouth recommendations, when making a purchase.