Pampers is partnering with Olly Murs to help make Scratchy Bottom in Dorset the ONLY scratchy bottom for the Babies of Britain

Recent research by Pampers has revealed that 73% of UK parents say that nappy rash impacts their baby’s mood1. Babies’ skin is 30% thinner and more delicate2 than adult skin, so it’s no surprise that the nappy area can be a prime spot for skin irritation and discomfort, especially when exposed to moisture and the humid environment created by pee and poo.