KFC Spain proves with its new campaign that is possible to move people by selling fried chicken

https://mma.prnewswire.com/media/2042006/PS21_KFC_Spain.mp4

Enjoyment is imperfect. This statement is the main premise of “Enjoy, it’s beautiful”, the new creativity project for KFC by PS21 creativity agency. The piece goes, in slow motion, through seven different character face-expressions while eating fried chicken, showing-off genuineness in their faces and thus, celebrating something as basic as taste.