BrandSpark International announces its 15th annual 2023 Best New Product Awards winners, honoring the Best New Food, Beverage, Beauty, Health, Personal Care, and Household products, based on a nationwide survey of American consumers

BrandSpark has also released some key highlights from its BrandSpark American Shopper Study – health & wellness, value for money and sustainability are top of mind with Americans. 56% of consumers say they don’t mind spending a lot to get health products that really work, sleep is number one priority in health management, and almost half say they want to be leaders in reducing environmental impact. 66% believe that research and development is continuously leading to better household care products. Not surprisingly, 8 in 10 believe taste remains the most important factor in their food purchases. Continue reading