PEPSI MAX® ANNOUNCES B.I.G COLLABORATION TO CELEBRATE THE 50TH ANNIVERSARY OF HIP HOP AND THE LEGACY OF THE NOTORIOUS B.I.G

This year, the world will celebrate the 50th Anniversary of Hip Hop – the music genre and cultural movement that changed the world. To celebrate this milestone and pay tribute to Hip Hop’s everlasting cultural impact, Pepsi MAX® is announcing a partnership and international campaign that honours and amplifies the legacy of one of the genre’s most iconic artists: The Notorious B.I.G. Continue reading