U.S. and U.K. Respondents Agree: Brands Can and Should Safely Advertise Alongside Quality News

New research from Stagwell (NASDAQ: STGW) reveals a significant opportunity for brands to reach a valuable yet often overlooked audience: dedicated news followers. Building on Stagwell’s ‘Future of News’ initiative first announced in May, Stagwell set out to further test brand safety concerns — the measures taken to ensure a brand’s advertisements don’t appear alongside content that could potentially harm that brand’s reputation — this time in the U.K. market. Continue reading