BACARDÍ Rum Returns as Spirits Partner of the 2024 MTV Video Music Awards (“VMAs”)

BACARDÍ Rum continues its partnership with MTV and Paramount Brand Studio as the Spirits Partner of the 2024 “VMAs” for the second year. BACARDÍ will be featured in the “VMAs” ceremony on September 11, celebrating pop icon and global face of the brand, four-time “VMAs” winner Camila Cabello, who is nominated in the “Best Pop” category. Cabello will return LIVE to the iconic MTV stage for the third time to deliver a can’t-miss performance from her fourth studio album, C, XOXO. In celebration of her return, BACARDÍ Rum will bring “Camilizer” super-fans along for a once-in-a-lifetime experience that includes a special awards-night fan tribute produced by Paramount Brand Studio. Continue reading