Klarna announces global campaign starring Paris Hilton, in collaboration with Hilton’s 11:11 Media

Klarna, the leading global bank, payments and shopping service, today announced the launch of its global multimedia campaign starring Y2K icon Paris Hilton, in collaboration with Hilton’s next-gen media company, 11:11 Media. The campaign features Paris in a series of films responding to Klarna’s flexible payments and shopping app features with her newest catchphrase, ‘That’s Smoooth,’ proving that even the most experienced shoppers are impressed by Klarna’s elevated shopping products.