UK Corporate Digital Communication: AI Responsibility and Transparency Gaps

A Webranking survey by Comprend assessment details how well the corporate websites of the UK’s largest listed companies meet stakeholder expectations for digital communication and transparency. A major finding is that while UK companies are strong in digital accessibility (with 75% publishing an accessibility statement), they significantly lag in responsible AI disclosure, as only 10% provide a policy or framework for ethical AI use, falling slightly behind the European average. The report notes a “clear gap” between merely discussing AI and demonstrating responsible governance, though sustainability communication is also expanding in scope. Overall, UK companies achieved an average score of 46.4 out of 100 in the ranking, with Coca-Cola HBC being the top scorer, demonstrating consistent strength in financial transparency and cohesive storytelling. The survey underscores the growing pressure on businesses to communicate clearly on complex topics like AI governance and sustainability amid evolving regulatory frameworks. Continue reading