TripleLift Announces New Audience Targeting Solution Powered By First Party Data

https://mma.prnewswire.com/media/2103251/TripleLift_audiences.mp4

TripleLift, the ad tech platform elevating digital advertising across every screen, today announced the release of a new targeting solution effective in cookie-constrained environments for both publishers and advertisers. Early testing shows that this first-party data approach exceeds industry benchmarks and is both a current complement and eventual replacement for traditional third-party cookie uses. Continue reading