L’Oréal Paris U.S. Releases Limited-Edition Color Riche Lipstick “Red My Lips” in Support of Anti-Street Harassment Initiative

L’Oréal Paris U.S., the #1 global beauty brand, today announced the launch of a new limited-edition Color Riche lipstick “Red My Lips” in shade “Le Rouge Liberté,” as part of its Stand Up Against Street Harassment program in an effort to encourage safe bystander intervention with color expression. The new lipstick, inspired by the brand’s work with NGO partner Right To Be, will donate 100 percent of the proceeds* from each lipstick sold to the charity partner, which will help to train more people in how to safely and effectively intervene in situations of street harassment. Continue reading