1.0Mpelembe Networkhttps://mpelembe.netadminhttps://mpelembe.net/index.php/author/admin/Digital Twins: Why They are Important - Mpelembe Networkrich600338<blockquote class="wp-embedded-content" data-secret="76p5XS3KfW"><a href="https://mpelembe.net/index.php/digital-twins-why-they-are-important/">Digital Twins: Why They are Important</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://mpelembe.net/index.php/digital-twins-why-they-are-important/embed/#?secret=76p5XS3KfW" width="600" height="338" title="“Digital Twins: Why They are Important” — Mpelembe Network" data-secret="76p5XS3KfW" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://mpelembe.net/wp-content/uploads/2025/11/Digital-Twins.png897594Pulse Africa developed these digital twins (AI avatars of real journalists) as an initiative to adapt long-form reporting into social video formats and scale short-form content production across platforms like TikTok and Instagram. The journalists maintained control and ownership of their avatars to ensure trust and authenticity. This approach contributed to Pulse winning the WAN-IFRA’s Best in Audience Engagement award in 2025.