{"id":1043,"date":"2022-10-23T12:36:56","date_gmt":"2022-10-23T12:36:56","guid":{"rendered":"https:\/\/mpelembe.net\/?p=1043"},"modified":"2022-10-23T13:04:13","modified_gmt":"2022-10-23T13:04:13","slug":"why-is-13-considered-unlucky-explaining-the-power-of-its-bad-reputation","status":"publish","type":"post","link":"https:\/\/mpelembe.net\/index.php\/why-is-13-considered-unlucky-explaining-the-power-of-its-bad-reputation\/","title":{"rendered":"Why is 13 considered unlucky? Explaining the power of its bad reputation"},"content":{"rendered":"<p>        Many elevators do not have a floor numbered 13 because of common superstitions about the number.<br \/>\n        <span class=\"attribution\"><a class=\"source\" href=\"https:\/\/www.gettyimages.com\/detail\/photo\/close-up-of-a-businessman-using-hotel-elevator-royalty-free-image\/1401402377?phrase=elevator&#038;adppopup=true\">Luis Alvarez\/DigitalVision via Getty Images<\/a><\/span><br \/>\n      <\/figcaption><\/figure>\n<p><span><a href=\"https:\/\/theconversation.com\/profiles\/barry-markovsky-423165\">Barry Markovsky<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/university-of-south-carolina-1755\">University of South Carolina<\/a><\/em><\/span><!--more--><\/p>\n<p>Would you think it weird if I refused to travel on Sundays that fall on the 22nd day of the month?<\/p>\n<p>How about if I lobbied the homeowner association in my high-rise condo to skip the 22nd floor, jumping from the 21st to 23rd?<\/p>\n<p>It\u2019s highly unusual <a href=\"https:\/\/theconversation.com\/happy-twosday-why-numbers-like-2-22-22-have-been-too-fascinating-for-over-2-000-years-176093\">to fear 22<\/a> \u2013 so, yes, it would be appropriate to see me as a bit odd. But what if, in just my country alone, more than 40 million people shared the same baseless aversion?<\/p>\n<p>That\u2019s <a href=\"https:\/\/news.gallup.com\/poll\/26887\/thirteen-percent-americans-bothered-stay-hotels-13th-floor.aspx\">how many Americans<\/a> admit it would bother them to stay on one particular floor in high-rise hotels: the 13th.<\/p>\n<p>According to the Otis Elevator Co., for every building with a floor numbered \u201c13,\u201d six other buildings <a href=\"https:\/\/web.archive.org\/web\/20130430013751\/http:\/realtytimes.com\/rtpages\/20020913_13thfloor.htm\">pretend to not have one<\/a>, skipping right to 14.<\/p>\n<p><a href=\"https:\/\/www.postandcourier.com\/kingstree\/community-news\/some-scared-others-amused-by-friday-the-13th\/article_50e1a1d2-cd6b-11ec-9c50-3b6b3897ea36.html\">Many Westerners<\/a> <a href=\"https:\/\/www.spectator.co.uk\/article\/how-friday-the-13th-affects-peoples-behaviour\">alter their behaviors<\/a> on <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC1697765\/pdf\/bmj00052-0013.pdf\">Friday the 13th<\/a>. Of course bad things <a href=\"https:\/\/www.readersdigest.ca\/culture\/friday-the-13th-history\/\">do sometimes happen<\/a> on that date, but there\u2019s no evidence they do so disproportionately.<\/p>\n<p>As <a href=\"https:\/\/scholar.google.com\/citations?user=ZEQu09wAAAAJ&#038;hl=en\">a sociologist<\/a> specializing in social psychology and group processes, I\u2019m not so interested in individual fears and obsessions. What fascinates me is when millions of people share the same misconception to the extent that it affects behavior on a broad scale. Such is the power of 13. <\/p>\n<h2>Origins of the superstition<\/h2>\n<p>The source of 13\u2019s bad reputation \u2013 \u201ctriskaidekaphobia\u201d \u2013 is murky and speculative. The historical explanation may be as simple as its chance juxtaposition with lucky 12. <a href=\"https:\/\/centerforinquiry.org\/blog\/authors\/nickell-joe\/\">Joe Nickell<\/a> investigates paranormal claims for the Committee for Skeptical Inquiry, a nonprofit that scientifically examines controversial and extraordinary claims. He points out that 12 often <a href=\"https:\/\/centerforinquiry.org\/press_releases\/freaking_out_over_friday_the_13th_skeptics_say_relax\/\">represents \u201ccompleteness\u201d<\/a>: the number of months in the year, gods on Olympus, signs of the zodiac and apostles of Jesus. Thirteen contrasts with this sense of goodness and perfection. <\/p>\n<p>The number 13 may be associated with some <a href=\"https:\/\/www.livescience.com\/46284-origins-unlucky-friday-the-13th.html\">famous but undesirable dinner guests<\/a>. In Norse mythology, the god Loki was 13th to arrive at a feast in Valhalla, where he tricked another attendee into killing the god Baldur. In Christianity, Judas \u2013 the apostle who betrayed Jesus \u2013 was the 13th guest at the Last Supper. <\/p>\n<figure class=\"align-center \">\n            <img decoding=\"async\" alt=\"A painting shows thirteen men seated on one side of a long table, wearing colored robes.\" data-src=\"https:\/\/images.theconversation.com\/files\/490678\/original\/file-20221019-22-4f7v7k.jpg?ixlib=rb-1.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;fit=clip\" data-srcset=\"https:\/\/images.theconversation.com\/files\/490678\/original\/file-20221019-22-4f7v7k.jpg?ixlib=rb-1.1.0&#038;q=45&#038;auto=format&#038;w=600&#038;h=303&#038;fit=crop&#038;dpr=1 600w, https:\/\/images.theconversation.com\/files\/490678\/original\/file-20221019-22-4f7v7k.jpg?ixlib=rb-1.1.0&#038;q=30&#038;auto=format&#038;w=600&#038;h=303&#038;fit=crop&#038;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/490678\/original\/file-20221019-22-4f7v7k.jpg?ixlib=rb-1.1.0&#038;q=15&#038;auto=format&#038;w=600&#038;h=303&#038;fit=crop&#038;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/490678\/original\/file-20221019-22-4f7v7k.jpg?ixlib=rb-1.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;h=381&#038;fit=crop&#038;dpr=1 754w, https:\/\/images.theconversation.com\/files\/490678\/original\/file-20221019-22-4f7v7k.jpg?ixlib=rb-1.1.0&#038;q=30&#038;auto=format&#038;w=754&#038;h=381&#038;fit=crop&#038;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/490678\/original\/file-20221019-22-4f7v7k.jpg?ixlib=rb-1.1.0&#038;q=15&#038;auto=format&#038;w=754&#038;h=381&#038;fit=crop&#038;dpr=3 2262w\" data-sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><figcaption>\n              <span class=\"caption\">\u2018The Last Supper,\u2019 a 15th-century mural painting in Milan created by Leonardo da Vinci.<\/span><br \/>\n              <span class=\"attribution\"><a class=\"source\" href=\"https:\/\/www.gettyimages.com\/detail\/news-photo\/the-last-supper-15th-century-mural-painting-in-milan-news-photo\/113493718?phrase=last%20supper%20da%20vinci&#038;adppopup=true\">Universal History Archive\/Getty Images<\/a><\/span><br \/>\n            <\/figcaption><\/figure>\n<p>But the truth is, sociocultural processes can associate bad luck with any number. When the conditions are favorable, <a href=\"https:\/\/www.nature.com\/articles\/s41598-020-62585-9#:%7E:text=In%20addition%2C%20rumor%20spreading%20is,social%20environments%20in%20rumor%20spreading.\">a rumor<\/a> or superstition generates its own social reality, snowballing like an urban legend as it rolls down the hill of time. <\/p>\n<p>In Japan, <a href=\"https:\/\/www.nationalgeographic.com\/culture\/article\/130913-friday-luck-lucky-superstition-13\">9 is unlucky<\/a>, probably because it sounds similar to the Japanese word for \u201csuffering.\u201d <a href=\"https:\/\/www.thelocal.it\/20200717\/thirteen-of-italys-strangest-superstitions-bad-luck-fate-belief-traditions\/\">In Italy<\/a>, it\u2019s 17. In China, 4 sounds like \u201cdeath\u201d and is more actively avoided in everyday life than 13 is in Western culture \u2013 including a willingness to <a href=\"https:\/\/doi.org\/10.5204\/mcj.2604\">pay higher fees <\/a> to avoid it in cellphone numbers. And though 666 is considered lucky in China, many Christians around the world associate it with an evil beast described in the biblical Book of Revelation. There is even a word for an intense fear of 666: <a href=\"https:\/\/www.verywellmind.com\/hexakosioihexekontahexaphobia-2671858\">hexakosioihexekontahexaphobia<\/a>.<\/p>\n<h2>Social and psychological explanations<\/h2>\n<p>There are <a href=\"https:\/\/www.verywellmind.com\/list-of-phobias-2795453\">many kinds<\/a> of specific <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/books\/NBK519704\/table\/ch3.t11\/\">phobias<\/a>, and people hold them for a variety of psychological reasons. They can arise from direct negative experiences \u2013 fearing bees after being stung by one, for example. Other <a href=\"https:\/\/www.mayoclinic.org\/diseases-conditions\/specific-phobias\/symptoms-causes\/syc-20355156#:%7E:text=Many%20phobias%20develop%20as%20a,to%20genetics%20or%20learned%20behavior.\">risk factors<\/a> for developing a phobia include being very young, having relatives with phobias, having a more sensitive personality and being exposed to others with phobias.<\/p>\n<p>Part of 13\u2019s reputation may be connected to a feeling of unfamiliarity, or \u201c<a href=\"https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0247037#sec008\">felt sense of anomaly<\/a>,\u201d as it is called in the psychological literature. In everyday life, 13 is less common than 12. There\u2019s no 13th month, 13-inch ruler, or 13 o&#8217;clock. By itself a sense of unfamiliarity won\u2019t cause a phobia, but <a href=\"https:\/\/journals.sagepub.com\/doi\/10.1111\/1467-8721.00154\">psychological research<\/a> shows that we favor what is familiar and disfavor what is not. This makes it easier to associate 13 with negative attributes.<\/p>\n<p>People also may assign dark attributes to 13 for the same reason that many believe in \u201cfull moon effects.\u201d Beliefs that the <a href=\"https:\/\/doi.org\/10.1503\/cmaj.051119\">full moon<\/a> influences mental health, crime rates, accidents and other human calamities have been thoroughly debunked. Still, when people are looking to <a href=\"http:\/\/www.sakkyndig.com\/psykologi\/artvit\/nickerson1998.pdf\">confirm their beliefs<\/a>, they are prone to infer connections between unrelated factors. For example, having a car accident during a full moon, or on a Friday the 13th, makes the event seem all the more memorable and significant. Once locked in, such beliefs are <a href=\"https:\/\/sk.sagepub.com\/reference\/socialpsychology\/n62.xml#:%7E:text=Belief%20perseverance%20is%20the%20tendency,the%20basis%20of%20that%20belief.\">very hard to shake<\/a>.<\/p>\n<p>Then there are the potent effects of social influences. It takes a village \u2013 or Twitter \u2013 to make fears coalesce around a particular harmless number. The emergence of any superstition in a social group \u2013 fear of 13, walking under ladders, not stepping on a crack, knocking on wood, etc. \u2013 is not unlike the rise of a \u201c<a href=\"https:\/\/www.google.com\/books\/edition\/The_Selfish_Gene\/ekonDAAAQBAJ?hl=en\">meme<\/a>.\u201d Although now the term most often refers to widely shared online images, it was <a href=\"https:\/\/www.wired.co.uk\/article\/richard-dawkins-memes\">first introduced<\/a> by biologist <a href=\"https:\/\/richarddawkins.net\/\">Richard Dawkins<\/a> to help describe how an idea, innovation, fashion or other bit of information can diffuse through a population. A meme, in his definition, is similar to a piece of genetic code: It reproduces itself as it is communicated among people, with the potential to mutate into alternative versions of itself. <\/p>\n<p>The 13 meme is a simple bit of information associated with bad luck. It resonates with people for reasons given above, and then spreads throughout the culture. Once acquired, this piece of pseudo-knowledge gives believers a <a href=\"https:\/\/doi.org\/10.1027\/1618-3169\/a000225\">sense of control<\/a> over the evils associated with it.<\/p>\n<h2>False beliefs, true consequences<\/h2>\n<p>Groups concerned with public relations seem to feel the need to kowtow to popular superstitions. Perhaps owing to the near-tragic <a href=\"https:\/\/www.nasa.gov\/mission_pages\/apollo\/missions\/apollo13.html\">Apollo 13 mission<\/a>, NASA stopped sequentially numbering space shuttle missions, dubbing <a href=\"https:\/\/www.nasa.gov\/feature\/behind-the-space-shuttle-mission-numbering-system\">the 13th shuttle flight<\/a> STS-41-G. In Belgium, complaints from superstitious passengers led Brussels Airlines to revamp <a href=\"https:\/\/www.nytimes.com\/2007\/02\/21\/business\/worldbusiness\/21iht-logo.4676788.html\">its logo<\/a> in 2006. It had been a \u201cb\u201d-like image made of 13 dots. The airline added a 14th. Like many other airlines, its planes\u2019 row numbering <a href=\"https:\/\/simpleflying.com\/row-13-on-planes\/#:%7E:text=There%20is%20a%20long%2Dheld,based%20on%20a%20superstitious%20belief.\">skips 13<\/a>.<\/p>\n<p>Because superstitious beliefs are inherently false, they are as likely to do harm as good \u2013 consider <a href=\"https:\/\/quackwatch.org\/\">health frauds<\/a>, for example. I\u2019d like to believe influential organizations \u2013 perhaps even elevator companies \u2013 would do better to warn the public about the dangers of clinging to false beliefs than to continue legitimizing them.<\/p>\n<p><span><a href=\"https:\/\/theconversation.com\/profiles\/barry-markovsky-423165\">Barry Markovsky<\/a>, Distinguished Professor Emeritus of Sociology, <em><a href=\"https:\/\/theconversation.com\/institutions\/university-of-south-carolina-1755\">University of South Carolina<\/a><\/em><\/span><\/p>\n<p>This article is republished from <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/why-is-13-considered-unlucky-explaining-the-power-of-its-bad-reputation-191477\">original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many elevators do not have a floor numbered 13 because of common superstitions about the number. Luis Alvarez\/DigitalVision via Getty Images Barry Markovsky, University<a class=\"moretag\" href=\"https:\/\/mpelembe.net\/index.php\/why-is-13-considered-unlucky-explaining-the-power-of-its-bad-reputation\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1044,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowu7GVCw:productID":"","_crdt_document":"","activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[26],"tags":[2495,50,2508,2503,2502,2491,2505,771,722,2492,2510,2497,2499,778,920,1098,2500,2501,2507,2511,2498,2504,1101,2496,2489,2493,2506,2494,2490],"class_list":["post-1043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-interest","tag-2495","tag-articles","tag-baldur","tag-barry-markovsky","tag-belgium","tag-belief","tag-brussels-airlines","tag-china","tag-creative-commons","tag-evolutionary-psychology","tag-fear","tag-friday-the-13th","tag-getty-images","tag-human-behavior","tag-italy","tag-japan","tag-jesus","tag-joe-nickell","tag-leonardo-da-vinci","tag-loki","tag-luck","tag-luis","tag-milan","tag-number-of-the-beast","tag-numerology","tag-phobias","tag-richard-dawkins","tag-superstition","tag-triskaidekaphobia"],"featured_image_src":"https:\/\/mpelembe.net\/wp-content\/uploads\/2022\/10\/file-20221019-20-g6fx2h-1024x683.jpg","blog_images":{"medium":"https:\/\/mpelembe.net\/wp-content\/uploads\/2022\/10\/file-20221019-20-g6fx2h-300x200.jpg","large":"https:\/\/mpelembe.net\/wp-content\/uploads\/2022\/10\/file-20221019-20-g6fx2h-1024x683.jpg"},"ams_acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why is 13 considered unlucky? 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