{"id":1053,"date":"2022-10-24T09:21:20","date_gmt":"2022-10-24T09:21:20","guid":{"rendered":"https:\/\/mpelembe.net\/?p=1053"},"modified":"2022-10-24T09:21:20","modified_gmt":"2022-10-24T09:21:20","slug":"why-are-so-many-people-delighted-by-disgusting-things","status":"publish","type":"post","link":"https:\/\/mpelembe.net\/index.php\/why-are-so-many-people-delighted-by-disgusting-things\/","title":{"rendered":"Why are so many people delighted by disgusting\u00a0things?"},"content":{"rendered":"<p><span><a href=\"https:\/\/theconversation.com\/profiles\/bradley-j-irish-1379026\">Bradley J. Irish<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/arizona-state-university-730\">Arizona State University<\/a><\/em><\/span><\/p>\n<p>Halloween is a time to embrace all that is disgusting, from bloody slasher films to haunted houses full of fake guts and gore. <\/p>\n<p>But the attraction to stuff that grosses us out goes beyond this annual holiday. <\/p>\n<p><!--more--><\/p>\n<p>Flip through TV channels and you\u2019ll come across <a href=\"https:\/\/deepblue.lib.umich.edu\/handle\/2027.42\/97960\">\u201cadventurous eating\u201d programs<\/a>, in which hosts and contestants are served all manner of stomach-clenching foods; reality shows that take a deep dive into the work of <a href=\"https:\/\/www.youtube.com\/watch?v=1MFlKkanI6Q\">pimple-popping dermatologists<\/a>; and <a href=\"https:\/\/www.manchesterhive.com\/view\/9781526130525\/9781526130525.00017.xml\">gross-out comedies<\/a> that deploy tasteless humor \u2013 think vomiting and urination \u2013 to make viewers laugh.  <\/p>\n<p>You can see this in other forms of media, as well. In romance novels, for example, you can find portrayals of consensual <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s12119-016-9386-6\">sibling incest<\/a> that are designed to titillate the reader. And, most extreme of all, there are internet <a href=\"https:\/\/link.springer.com\/chapter\/10.1007\/978-3-319-53856-3_13\">shock sites<\/a> that host real footage of death and dismemberment for those who want to seek it out.   <\/p>\n<p>It isn\u2019t just a recent media phenomenon, either. Early modern England has a similar culture of disgust, which I\u2019ve <a href=\"https:\/\/www.bloomsbury.com\/us\/shakespeare-and-disgust-9781350213982\/\">written about in a forthcoming book<\/a>.<\/p>\n<p>Why are so many people drawn to things that should, by all rights, compel them to turn away in horror? Modern science has an answer, and it has everything to do with how the emotion of disgust fundamentally works.<\/p>\n<h2>What is disgust?<\/h2>\n<p>Disgust is fundamentally an <a href=\"https:\/\/www.google.com\/books\/edition\/Handbook_of_Emotions_Fourth_Edition\/WBlKDwAAQBAJ?hl=en&#038;gbpv=1&#038;dq=Handbook+of+Emotions,+Fourth+Edition&#038;printsec=frontcover\">emotion of avoidance<\/a>: It signals that something might be harmful to your body, and encourages you to avoid it.<\/p>\n<p>Scientists believe that disgust originally concerned food; <a href=\"https:\/\/www.google.com\/books\/edition\/The_Expression_of_the_Emotions_in_Man_an\/NWAJAAAAQAAJ?hl=en&#038;gbpv=1&#038;dq=%22how+readily+this+feeling+is+excited+by+anything+unusual%22&#038;pg=PA257&#038;printsec=frontcover\">Charles Darwin noted<\/a> \u201chow readily this feeling is excited by anything unusual in the appearance, odour, or nature of our food.\u201d According to this theory, it slowly evolved to guard over all sorts of things that might put you in contact with dangerous pathogens, whether via disease, animals, bodily injury, corpses or sex.  <\/p>\n<p>What\u2019s more, disgust seems to have evolved further to regulate things that are symbolically harmful: violations of morals, cultural rules and cherished values. This is why some people might say they\u2019re \u201cdisgusted\u201d by an act of racism.<\/p>\n<p>Because of these regulatory functions, disgust is often known as the \u201c<a href=\"https:\/\/www.google.com\/books\/edition\/Disgust\/91AGYNrUBDMC?hl=en&#038;gbpv=1&#038;dq=Disgust:+The+Gatekeeper+Emotion&#038;printsec=frontcover\">gatekeeper emotion<\/a>,\u201d the \u201c<a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/1368430212471738\">exclusionary emotion<\/a>\u201d or the \u201c<a href=\"https:\/\/www.researchgate.net\/publication\/326223791_The_body_and_soul_emotion_-_The_role_of_Disgust_in_intergroup_relations\">body and soul emotion<\/a>.\u201d<\/p>\n<h2>The allure of disgust<\/h2>\n<p>How, then, do we account for the fact that disgusting things can sometimes captivate us? <\/p>\n<p>Psychological research suggests that <a href=\"https:\/\/www.doi.org\/10.1111\/jcom.12094\">disgusting stimuli both capture and retain your attention<\/a> more effectively than emotionally neutral stimuli do.  <\/p>\n<p><a href=\"https:\/\/www.doi.org\/10.1111\/jcom.12094\">According to media scholars Bridget Rubenking and Annie Lang<\/a>, this likely happens because, from an evolutionary perspective, it seems that \u201can attentional bias toward disgust \u2013 no matter how aversive \u2013 would better equip humans to avoid harmful substances.\u201d  So although disgust can be an unpleasant feeling, the emotion has evolved to simultaneously seize people\u2019s attention. <\/p>\n<p>But disgusting things don\u2019t just capture your attention; you can even enjoy them.<\/p>\n<p>Psychologist <a href=\"https:\/\/deepblue.lib.umich.edu\/handle\/2027.42\/97960\">Nina Strohminger suggests<\/a> that the pleasurable features of disgust may be an instance of what has been called \u201c<a href=\"https:\/\/www.doi.org\/10.1007\/BF00995932\">benign masochism<\/a>\u201d \u2013 the human tendency to seek out seemingly \u201cnegative\u201d experiences for the purposes of enjoying \u201cconstrained risks,\u201d such as riding a roller coaster or eating extremely spicy foods. <\/p>\n<p>According to Strohminger, it seems \u201cpossible that any negative feeling has the potential to be enjoyable when it is stripped of the belief that what is happening is actually bad, leaving behind physiological arousal that is, in itself, exhilarating or interesting.\u201d<\/p>\n<p>So not only are you predisposed to be captivated by disgusting things, there\u2019s also a psychological mechanism that enables you, in the right circumstances, to enjoy them.<\/p>\n<h2>Shakespearean disgust<\/h2>\n<p>Celebrating and profiting off this attraction isn\u2019t a product of the digital age. It was even happening in Shakespeare\u2019s time.<\/p>\n<p>The playwright\u2019s notorious tragedy \u201c<a href=\"https:\/\/www.folger.edu\/titus-andronicus\">Titus Andronicus<\/a>\u201d contains as much gore as today\u2019s slasher movies. According to <a href=\"https:\/\/www.jstor.org\/stable\/23102751\">one estimate<\/a>, the play stages \u201c14 killings, 9 of them on stage, 6 severed members, 1 rape (or 2 or 3, depending on how you count), 1 live burial, 1 case of insanity, and 1 of cannibalism \u2013 an average of 5.2 atrocities per act, or one for every 97 lines.\u201d<\/p>\n<p>When exploring the \u201cproblematic appeal of this play\u2019s violence,\u201d <a href=\"https:\/\/www.google.com\/books\/edition\/The_Shattering_of_the_Self\/UQtRzswqR58C?hl=en&#038;gbpv=1&#038;dq=Cynthia+Marshall,+The+Shattering+of+the+Self:+Violence,+Subjectivity,+and+Early+Modern+Texts&#038;printsec=frontcover\">literary critic Cynthia Marshall asks<\/a>, \u201cWhy would an audience, any audience, enjoy Titus\u2019s reiteration of violence against the human body?\u201d <\/p>\n<figure class=\"align-center \">\n            <img decoding=\"async\" alt=\"Woman in a white dress covered in blood.\" data-src=\"https:\/\/images.theconversation.com\/files\/490729\/original\/file-20221019-14-3mizfu.jpg?ixlib=rb-1.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;fit=clip\" data-srcset=\"https:\/\/images.theconversation.com\/files\/490729\/original\/file-20221019-14-3mizfu.jpg?ixlib=rb-1.1.0&#038;q=45&#038;auto=format&#038;w=600&#038;h=300&#038;fit=crop&#038;dpr=1 600w, https:\/\/images.theconversation.com\/files\/490729\/original\/file-20221019-14-3mizfu.jpg?ixlib=rb-1.1.0&#038;q=30&#038;auto=format&#038;w=600&#038;h=300&#038;fit=crop&#038;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/490729\/original\/file-20221019-14-3mizfu.jpg?ixlib=rb-1.1.0&#038;q=15&#038;auto=format&#038;w=600&#038;h=300&#038;fit=crop&#038;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/490729\/original\/file-20221019-14-3mizfu.jpg?ixlib=rb-1.1.0&#038;q=45&#038;auto=format&#038;w=754&#038;h=377&#038;fit=crop&#038;dpr=1 754w, https:\/\/images.theconversation.com\/files\/490729\/original\/file-20221019-14-3mizfu.jpg?ixlib=rb-1.1.0&#038;q=30&#038;auto=format&#038;w=754&#038;h=377&#038;fit=crop&#038;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/490729\/original\/file-20221019-14-3mizfu.jpg?ixlib=rb-1.1.0&#038;q=15&#038;auto=format&#038;w=754&#038;h=377&#038;fit=crop&#038;dpr=3 2262w\" data-sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><figcaption>\n              <span class=\"caption\">\u2018Titus Andronicus\u2019 is the most gruesome work in Shakespeare\u2019s canon.<\/span><br \/>\n              <span class=\"attribution\"><a class=\"source\" href=\"https:\/\/cloudimages.broadwayworld.com\/columnpiccloud\/1250-f243b9ac7d5c86f64d892f42f22b6734.jpg\">Broadway World<\/a><\/span><br \/>\n            <\/figcaption><\/figure>\n<p>The answer, I believe, owes to the alluring nature of disgust that psychologists have documented. In early modern England, in fact, there was a cottage industry of disgust. <\/p>\n<p>Large crowds viewed <a href=\"https:\/\/www.google.com\/books\/edition\/Making_Murder_Public\/iuCGDwAAQBAJ?hl=en&#038;gbpv=1&#038;dq=\">public executions<\/a>, and the corpses of criminals were left hanged by chains for the public to gawk at. In open anatomy theaters, curious onlookers could watch doctors <a href=\"https:\/\/www.google.com\/books\/edition\/Staging_Anatomies\/5-VADgAAQBAJ?hl=en&#038;gbpv=1&#038;dq=Staging+Anatomies:+Dissection+and+Spectacle+in+Early+Stuart&#038;pg=PT7&#038;printsec=frontcover\">perform autopsies<\/a>. In their shops, apothecaries displayed dismembered <a href=\"https:\/\/www.google.com\/books\/edition\/Medicinal_Cannibalism_in_Early_Modern_En\/ptTHAAAAQBAJ?hl=en&#038;gbpv=1&#038;dq=Noble,+Medicinal+Cannibalism&#038;printsec=frontcover\">human body parts<\/a>, before eventually mixing them into medicines \u2013 a practice scholars today call \u201cmedicinal cannibalism.\u201d  <\/p>\n<p>And it is not simply that Elizabethans were desensitized, possessed of a different threshold for disgust. <a href=\"https:\/\/www.bloomsbury.com\/us\/shakespeare-and-disgust-9781350213982\/\">Contemporaries expressed<\/a> their revulsion, even as they found themselves drawn to them. After seeing a charred body hanging in a merchant\u2019s warehouse, the <a href=\"https:\/\/www.google.com\/books\/edition\/Diary_and_correspondance_of_Samuel_Pepys\/Y28rNpS4FwIC?hl=en&#038;gbpv=1&#038;dq=I+never+saw+any+before,+and+there,+it+pleased+me+much,+though+an+ill+sight&#038;pg=PA278&#038;printsec=frontcover\">diarist Samuel Pepys noted<\/a> that \u201cit pleased me much, though an ill sight.\u201d<\/p>\n<p>Then, as now, disgusting things captivate our attention and can even give us enjoyment \u2013 and the horrors of a play like \u201cTitus Andronicus\u201d reflect the fact that Elizabethans lived in a culture that encouraged people to gaze upon disgusting objects, even as they felt the urge to turn away. Shakespeare\u2019s audience, I think, embraced the repulsive pleasure, just as modern audiences do when viewing the latest film in the \u201c<a href=\"https:\/\/www.halloweenmovie.com\/\">Halloween<\/a>\u201d franchise.<\/p>\n<p>The human emotion that shields you from harm equally allows you to take a perverse pleasure in the very things from which you need to be protected.<\/p>\n<p><span><a href=\"https:\/\/theconversation.com\/profiles\/bradley-j-irish-1379026\">Bradley J. Irish<\/a>, Associate Professor of English, <em><a href=\"https:\/\/theconversation.com\/institutions\/arizona-state-university-730\">Arizona State University<\/a><\/em><\/span><\/p>\n<p>This article is republished from <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/why-are-so-many-people-delighted-by-disgusting-things-191053\">original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bradley J. Irish, Arizona State University Halloween is a time to embrace all that is disgusting, from bloody slasher films to haunted houses full<a class=\"moretag\" href=\"https:\/\/mpelembe.net\/index.php\/why-are-so-many-people-delighted-by-disgusting-things\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowu7GVCw:productID":"","_crdt_document":"","activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[26],"tags":[2526,50,2523,2527,1030,722,416,2525,2519,780,778,2518,2522,2524,2520,2521,723],"class_list":["post-1053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-interest","tag-annie-lang","tag-articles","tag-bradley-j-irish","tag-bridget-rubenking","tag-charles-darwin","tag-creative-commons","tag-culture","tag-cynthia-marshall","tag-disgust","tag-emotions","tag-human-behavior","tag-morality","tag-nina-strohminger","tag-samuel-pepys","tag-titus-andronicus","tag-tragedy","tag-united-kingdom"],"featured_image_src":"https:\/\/mpelembe.net\/wp-content\/uploads\/2022\/10\/file-20221019-19-xxwcfm-1024x683.jpg","blog_images":{"medium":"https:\/\/mpelembe.net\/wp-content\/uploads\/2022\/10\/file-20221019-19-xxwcfm-300x200.jpg","large":"https:\/\/mpelembe.net\/wp-content\/uploads\/2022\/10\/file-20221019-19-xxwcfm-1024x683.jpg"},"ams_acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why are so many people delighted by disgusting\u00a0things? - Mpelembe Network<\/title>\n<meta name=\"description\" content=\"Going out of your way to get grossed out might seem like a contradiction of human nature. 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