{"id":1754,"date":"2023-01-29T12:09:03","date_gmt":"2023-01-29T12:09:03","guid":{"rendered":"https:\/\/mpelembe.net\/?p=1754"},"modified":"2023-01-29T12:09:03","modified_gmt":"2023-01-29T12:09:03","slug":"intuit-mailchimp-launches-campaign-manager-and-webhooks","status":"publish","type":"post","link":"https:\/\/mpelembe.net\/index.php\/intuit-mailchimp-launches-campaign-manager-and-webhooks\/","title":{"rendered":"Intuit Mailchimp Launches Campaign Manager and Webhooks"},"content":{"rendered":"

ATLANTA–(BUSINESS WIRE<\/a>)–Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels\u2014like email, text messaging, social media ads, and direct mail\u2014and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th.<\/p>\n

\u201cWe designed Campaign Manager to give them a single tool to plan, automate and analyse their campaigns across channels and marketing tools.\u201d
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With Campaign Manager (patent pending), a Mailchimp customer can bring all of their marketing activity happening within a designated period into the same space in a way that can help marketers track what\u2019s happening, plan ahead, and make adjustments along the way. Marketers who are building omni-channel experiences are likely to be building these experiences using, on average, 7 martech tools that manage marketing tactics like SMS, social ads, loyalty programmes, customer support interactions, and more. Campaign Manager enables users to see all associated campaign activities at a glance\u2014like special events, limited-time promotions, holiday activations, seasonal campaigns, and more\u2014and gives recommendations on the best days to plan marketing touchpoints based on industry benchmarks. These recommendations are generated from millions of data points analysed by Mailchimp.<\/p>\n

\u201cOmni-channel experiences are critical for marketing to modern consumers, and our marketer customers have shared the recurring pain of creating and managing these experiences across channels and tools.\u201d said Jon Fasoli, Chief Product and Design Officer at Intuit Mailchimp. \u201cWe designed Campaign Manager to give them a single tool to plan, automate and analyse their campaigns across channels and marketing tools.”<\/p>\n

SMS and more with webhooks<\/strong><\/p>\n

Marketers and small business owners can now trigger actions in their third-party apps using webhooks\u2014a custom HTTP callback that is triggered by an event\u2014in Campaign Manager for even more robust multichannel campaign planning. Setting up webhooks in Campaign Manager can help marketers work more efficiently by allowing them to update a spreadsheet, send a status update to customers, or add customers to paid social media ads. Marketers can connect their third-party SMS provider and then use webhooks to send campaigns, like sharing a holiday coupon code through a text message.<\/p>\n

Key features of Campaign Manager include:<\/p>\n