{"id":1904,"date":"2023-02-17T11:34:44","date_gmt":"2023-02-17T11:34:44","guid":{"rendered":"https:\/\/mpelembe.net\/?p=1904"},"modified":"2023-02-17T11:34:44","modified_gmt":"2023-02-17T11:34:44","slug":"7up-is-spreading-moments-of-upliftment-with-its-international-positioning-and-refreshing-new-brand-identity","status":"publish","type":"post","link":"https:\/\/mpelembe.net\/index.php\/7up-is-spreading-moments-of-upliftment-with-its-international-positioning-and-refreshing-new-brand-identity\/","title":{"rendered":"7UP\u00ae IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY"},"content":{"rendered":"<p>Today, 7UP\u00ae is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of &#8216;UPliftment&#8217; to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. <a href=\"https:\/\/mpelembe.net\/index.php\/uk-business\/?rkey=20230216EN15642&#038;filter=9768\">Continue reading<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, 7UP\u00ae is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of &#8216;UPliftment&#8217; to the everyday.<a class=\"moretag\" href=\"https:\/\/mpelembe.net\/index.php\/7up-is-spreading-moments-of-upliftment-with-its-international-positioning-and-refreshing-new-brand-identity\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1905,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowu7GVCw:productID":"","_crdt_document":"","activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[25],"tags":[4704,3051,1392,1394,1065,173,1391,1397,4703],"class_list":["post-1904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-drink","tag-7-up","tag-advertising","tag-brand-management","tag-communication-design","tag-market-economics","tag-marketing","tag-microeconomics","tag-positioning","tag-product-design"],"featured_image_src":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/02\/7up_Merch.jpg","blog_images":{"medium":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/02\/7up_Merch-300x169.jpg","large":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/02\/7up_Merch.jpg"},"ams_acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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Mpelembe Network\" \/>\n<meta property=\"og:description\" content=\"The change marks the first major overhaul in the brand&#039;s visual identity system in over seven years, including its Zero Sugar variant, which has seen rapid growth thanks to its refreshingly good taste\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mpelembe.net\/index.php\/7up-is-spreading-moments-of-upliftment-with-its-international-positioning-and-refreshing-new-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Mpelembe Network\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-17T11:34:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/02\/7up_Merch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/7up-is-spreading-moments-of-upliftment-with-its-international-positioning-and-refreshing-new-brand-identity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/7up-is-spreading-moments-of-upliftment-with-its-international-positioning-and-refreshing-new-brand-identity\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/mpelembe.net\\\/#\\\/schema\\\/person\\\/2421ebbf3150931b1066b10a196d7608\"},\"headline\":\"7UP\u00ae IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY\",\"datePublished\":\"2023-02-17T11:34:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/7up-is-spreading-moments-of-upliftment-with-its-international-positioning-and-refreshing-new-brand-identity\\\/\"},\"wordCount\":85,\"image\":{\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/7up-is-spreading-moments-of-upliftment-with-its-international-positioning-and-refreshing-new-brand-identity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mpelembe.net\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/7up_Merch.jpg\",\"keywords\":[\"7 Up\",\"Advertising\",\"Brand management\",\"Communication design\",\"Market economics)\",\"Marketing\",\"Microeconomics\",\"Positioning\",\"Product design\"],\"articleSection\":[\"Food and Drink\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/7up-is-spreading-moments-of-upliftment-with-its-international-positioning-and-refreshing-new-brand-identity\\\/\",\"url\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/7up-is-spreading-moments-of-upliftment-with-its-international-positioning-and-refreshing-new-brand-identity\\\/\",\"name\":\"7UP\u00ae IS SPREADING MOMENTS OF UPLIFTMENT WITH ITS INTERNATIONAL POSITIONING AND REFRESHING NEW BRAND IDENTITY - 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