{"id":2905,"date":"2023-05-02T05:46:25","date_gmt":"2023-05-02T05:46:25","guid":{"rendered":"https:\/\/mpelembe.net\/?p=2905"},"modified":"2023-05-02T10:59:06","modified_gmt":"2023-05-02T10:59:06","slug":"buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism","status":"publish","type":"post","link":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/","title":{"rendered":"Buzzfeed News: sad demise of a clever, innovative site that led the way in digital\u00a0journalism"},"content":{"rendered":"

Sean Dodson<\/a>, Leeds Beckett University<\/a><\/em><\/span><\/p>\n

Buzzfeed News, once a shining star of digital journalism, has announced it will shut its award-winning news division<\/a> for good, laying off about 60 journalists in a move its founding editor, Ben Smith, described as \u201cthe end of the marriage between social media and news\u201d.<\/p>\n

<\/p>\n

Buzzfeed \u2013 for a few years regarded as a top exponent of viral news \u2013 has been struggling to maintain its buzz of late. The cheeky and provocative \u2013 if at times annoying \u2013 provider of endless listicles and outrageous clickbait headlines is reported to have fallen into financial difficulties<\/a>. <\/p>\n

The site\u2019s founder, Jonah Peretti, is reported to have told staff: \u201cI made the decision to over-invest in BuzzFeed News because I love their work and mission so much. This made me slow to accept that the big platforms wouldn\u2019t provide the distribution or financial support required to support premium, free journalism purpose-built for social media.\u201d<\/p>\n

A decline in traffic to the site seems to have been caused by a drop in referrals from feeder sites such as Facebook<\/a>. This was itself caused by a switch to its users watching and sharing more video on sites like TikTok. Less traffic means less ad revenue. And less revenue has meant the closure of Buzzfeed\u2019s news operation \u2013 itself a loss leader to give the site extra credibility \u2013 and a resultant loss of jobs for its journalists.<\/p>\n

It\u2019s bad news for those involved \u2013 and a tragedy for the wider digital news media. Buzzfeed News produced lots of hard-edged, scoop-heavy journalism \u2013 and it will be missed. Let\u2019s be clear: it is the valuable news division \u2013 the one that revealed the network of detention camps in Xinjiang Province in China \u2013 that is to shut. The other stuff, the user-generated free-for-all, full of videos of baby penguins being tickled<\/a> and listicles setting out the best method to air-fry chips<\/a> will remain \u2013 at least for now.<\/p>\n

Buzzfeed News produced intelligent, hard-hitting journalism that frequently scooped established media organisations. It won respect and awards in equal measure.<\/p>\n

Viral content<\/h2>\n

Buzzfeed pioneered the use of viral content and helped legitimise the practice as a form of journalism. The company\u2019s early success<\/a> \u2013 roughly a period between 2012 when it launched Buzzfeed News and early 2919 when it started laying off staff<\/a> \u2013 inspired many other media companies to create viral content of their own.<\/p>\n

In the spring of 2013, media companies were desperate to get a piece of the Buzzfeed magic. Trinity Mirror tripled its traffic practically overnight with irreverent projects such as UsVsTh3m<\/a> and Ampp3d<\/a> which openly aped Buzzfeed\u2019s irreverent and flippant style. The then editor of The Sun, David Dinsmore, said that Buzzfeed was \u201cthe best thing on the internet\u201d and the paper launched a similar unpaywalled product of its own<\/a>. Even the BBC, in a report by the former chief executive of Sony, Sir Howard Stringer urged itself to become more distinctive<\/a> \u201clike Buzzfeed\u201d. The Independent\u2019s Indy100<\/a> with its diet of quizzes, nuggets of news and eye-catching images remains the closest thing to Buzzfeed in the UK media.<\/p>\n

Even if the wider Buzzfeed \u2013 the user-generated entertainment division, that formed our impression of Buzzfeed, with headlines such as 10 Cardboard Boxes That Look Like David Cameron<\/a> and quizzes such as Which Ousted Arab Spring Ruler Are You?<\/a> we should not forget the quality of its journalism. The news division did the proper journalism and won website of the year at the 2018 Society of Editors Press Awards<\/a> and then scooped the Pulitzer prize<\/a> in 2021 with the Xinjiang detention camps exclusive.<\/p>\n

Journalistic values<\/h2>\n

A study by Nanyang Technological University<\/a> in Singapore found that BuzzFeed News\u2019s news values were broadly similar to those of The New York Times, with both outlets prioritising stories about government and politics. While the NYT offered more stories about crime and terrorism, Buzzfeed News offered more coverage of social issues and protests.<\/p>\n

This is because Buzzfeed News was staffed by proper journalists who produced proper journalism. Heavy hitters including Emily Dugan, who won Private Eye\u2019s coveted Paul Foot Award in 2019<\/a> for her persistent campaign to reveal \u201cthe human cost of the degradation of England\u2019s justice and legal aid system\u201d.<\/p>\n

\n\"Buzzfeed's
\nCheeky, innovative, but not financially stable.<\/span>
\nchrisdorney via Shutterstock<\/span><\/span>
\n<\/figcaption><\/figure>\n

Indeed, a 2018 study by researchers at the University of Leeds<\/a> found that Buzzfeed News journalists had the instincts and values of traditional reporters, despite their relative youth and focus on issues relevant people aged 18 to 30. The study, which was published in the journal Journalism Studies, suggested that Buzzfeed News was not just a clickbait website, but a legitimate news organisation that employed journalists who were committed to the highest standards of their craft.<\/p>\n

The closure of the news division provides a sobering reminder of the challenges facing digital journalism. The industry still struggles, two decades on, to find a sustainable business model. And no new-media organisation has been able to break the hold of the traditional news media. In Press Gazette\u2019s March 2023 ranking<\/a> of the top media sites in the world, the only \u201cnew\u201d media site to break into the top 25 was Buzzfeed News, and that was in 25th position. A sad day for journalism.<\/p>\n

Sean Dodson<\/a>, Senior Lecturer, Journalism, Leeds Beckett University<\/a><\/em><\/span><\/p>\n

This article is republished from The Conversation<\/a> under a Creative Commons license. Read the original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sean Dodson, Leeds Beckett University Buzzfeed News, once a shining star of digital journalism, has announced it will shut its award-winning news division forRead More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":2906,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowu7GVCw:productID":"","_crdt_document":"","activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[12],"tags":[6389,6782,6780,6781,771,6791,722,866,6784,1191,6786,6789,6787,150,5680,6783,156,6790,4011,6788,726,2964,3047,6785,723],"class_list":["post-2905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-american-writers","tag-ben-smith","tag-blogs","tag-buzzfeed","tag-china","tag-clickbait","tag-creative-commons","tag-david-cameron","tag-david-dinsmore","tag-deception","tag-emily-dugan","tag-howard-stringer","tag-jonah-peretti","tag-journalism","tag-linguistics","tag-listicle","tag-mass-media","tag-neologisms","tag-news-media","tag-sean-dodson","tag-shutterstock","tag-singapore","tag-sony","tag-trinity-mirror","tag-united-kingdom"],"featured_image_src":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/05\/file-20230428-26-5q3mw3-1024x768.jpg","blog_images":{"medium":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/05\/file-20230428-26-5q3mw3-300x225.jpg","large":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/05\/file-20230428-26-5q3mw3-1024x768.jpg"},"ams_acf":[],"yoast_head":"\nBuzzfeed News: sad demise of a clever, innovative site that led the way in digital\u00a0journalism - Mpelembe Network<\/title>\n<meta name=\"description\" content=\"Digital only commercial news websites still struggle for revenue streams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buzzfeed News: sad demise of a clever, innovative site that led the way in digital\u00a0journalism - Mpelembe Network\" \/>\n<meta property=\"og:description\" content=\"Digital only commercial news websites still struggle for revenue streams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/\" \/>\n<meta property=\"og:site_name\" content=\"Mpelembe Network\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-02T05:46:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-02T10:59:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/05\/file-20230428-26-5q3mw3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/mpelembe.net\\\/#\\\/schema\\\/person\\\/2421ebbf3150931b1066b10a196d7608\"},\"headline\":\"Buzzfeed News: sad demise of a clever, innovative site that led the way in digital\u00a0journalism\",\"datePublished\":\"2023-05-02T05:46:25+00:00\",\"dateModified\":\"2023-05-02T10:59:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\\\/\"},\"wordCount\":901,\"image\":{\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mpelembe.net\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/file-20230428-26-5q3mw3.jpg\",\"keywords\":[\"American writers\",\"Ben Smith\",\"Blogs\",\"BuzzFeed\",\"China\",\"Clickbait\",\"Creative Commons\",\"David Cameron\",\"David Dinsmore\",\"Deception\",\"Emily Dugan\",\"Howard Stringer\",\"Jonah Peretti\",\"Journalism\",\"Linguistics\",\"Listicle\",\"Mass media\",\"Neologisms\",\"News media\",\"Sean Dodson\",\"SHUTTERSTOCK\",\"Singapore\",\"Sony\",\"Trinity Mirror\",\"United Kingdom\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\\\/\",\"url\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\\\/\",\"name\":\"Buzzfeed News: sad demise of a clever, innovative site that led the way in digital\u00a0journalism - Mpelembe Network\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mpelembe.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mpelembe.net\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/file-20230428-26-5q3mw3.jpg\",\"datePublished\":\"2023-05-02T05:46:25+00:00\",\"dateModified\":\"2023-05-02T10:59:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/mpelembe.net\\\/#\\\/schema\\\/person\\\/2421ebbf3150931b1066b10a196d7608\"},\"description\":\"Digital only commercial news websites still struggle for revenue streams.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mpelembe.net\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/file-20230428-26-5q3mw3.jpg\",\"contentUrl\":\"https:\\\/\\\/mpelembe.net\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/file-20230428-26-5q3mw3.jpg\",\"width\":1920,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mpelembe.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buzzfeed News: sad demise of a clever, innovative site that led the way in digital\u00a0journalism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mpelembe.net\\\/#website\",\"url\":\"https:\\\/\\\/mpelembe.net\\\/\",\"name\":\"Mpelembe Network\",\"description\":\"Collaboration Platform\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mpelembe.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mpelembe.net\\\/#\\\/schema\\\/person\\\/2421ebbf3150931b1066b10a196d7608\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c66a2765397adfb52418f6f2310640167a0af23ce662da1b68c8a0b8650de556?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c66a2765397adfb52418f6f2310640167a0af23ce662da1b68c8a0b8650de556?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c66a2765397adfb52418f6f2310640167a0af23ce662da1b68c8a0b8650de556?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/mpelembe.net\"],\"url\":\"https:\\\/\\\/mpelembe.net\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Buzzfeed News: sad demise of a clever, innovative site that led the way in digital\u00a0journalism - Mpelembe Network","description":"Digital only commercial news websites still struggle for revenue streams.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/","og_locale":"en_US","og_type":"article","og_title":"Buzzfeed News: sad demise of a clever, innovative site that led the way in digital\u00a0journalism - Mpelembe Network","og_description":"Digital only commercial news websites still struggle for revenue streams.","og_url":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/","og_site_name":"Mpelembe Network","article_published_time":"2023-05-02T05:46:25+00:00","article_modified_time":"2023-05-02T10:59:06+00:00","og_image":[{"width":1920,"height":1440,"url":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/05\/file-20230428-26-5q3mw3.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/#article","isPartOf":{"@id":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/"},"author":{"name":"admin","@id":"https:\/\/mpelembe.net\/#\/schema\/person\/2421ebbf3150931b1066b10a196d7608"},"headline":"Buzzfeed News: sad demise of a clever, innovative site that led the way in digital\u00a0journalism","datePublished":"2023-05-02T05:46:25+00:00","dateModified":"2023-05-02T10:59:06+00:00","mainEntityOfPage":{"@id":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/"},"wordCount":901,"image":{"@id":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/#primaryimage"},"thumbnailUrl":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/05\/file-20230428-26-5q3mw3.jpg","keywords":["American writers","Ben Smith","Blogs","BuzzFeed","China","Clickbait","Creative Commons","David Cameron","David Dinsmore","Deception","Emily Dugan","Howard Stringer","Jonah Peretti","Journalism","Linguistics","Listicle","Mass media","Neologisms","News media","Sean Dodson","SHUTTERSTOCK","Singapore","Sony","Trinity Mirror","United Kingdom"],"articleSection":["Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/","url":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/","name":"Buzzfeed News: sad demise of a clever, innovative site that led the way in digital\u00a0journalism - Mpelembe Network","isPartOf":{"@id":"https:\/\/mpelembe.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/#primaryimage"},"image":{"@id":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/#primaryimage"},"thumbnailUrl":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/05\/file-20230428-26-5q3mw3.jpg","datePublished":"2023-05-02T05:46:25+00:00","dateModified":"2023-05-02T10:59:06+00:00","author":{"@id":"https:\/\/mpelembe.net\/#\/schema\/person\/2421ebbf3150931b1066b10a196d7608"},"description":"Digital only commercial news websites still struggle for revenue streams.","breadcrumb":{"@id":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/#primaryimage","url":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/05\/file-20230428-26-5q3mw3.jpg","contentUrl":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/05\/file-20230428-26-5q3mw3.jpg","width":1920,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/mpelembe.net\/index.php\/buzzfeed-news-sad-demise-of-a-clever-innovative-site-that-led-the-way-in-digital-journalism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mpelembe.net\/"},{"@type":"ListItem","position":2,"name":"Buzzfeed News: sad demise of a clever, innovative site that led the way in digital\u00a0journalism"}]},{"@type":"WebSite","@id":"https:\/\/mpelembe.net\/#website","url":"https:\/\/mpelembe.net\/","name":"Mpelembe Network","description":"Collaboration Platform","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mpelembe.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/mpelembe.net\/#\/schema\/person\/2421ebbf3150931b1066b10a196d7608","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c66a2765397adfb52418f6f2310640167a0af23ce662da1b68c8a0b8650de556?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c66a2765397adfb52418f6f2310640167a0af23ce662da1b68c8a0b8650de556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c66a2765397adfb52418f6f2310640167a0af23ce662da1b68c8a0b8650de556?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/mpelembe.net"],"url":"https:\/\/mpelembe.net\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/mpelembe.net\/index.php\/wp-json\/wp\/v2\/posts\/2905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mpelembe.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mpelembe.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mpelembe.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mpelembe.net\/index.php\/wp-json\/wp\/v2\/comments?post=2905"}],"version-history":[{"count":3,"href":"https:\/\/mpelembe.net\/index.php\/wp-json\/wp\/v2\/posts\/2905\/revisions"}],"predecessor-version":[{"id":2909,"href":"https:\/\/mpelembe.net\/index.php\/wp-json\/wp\/v2\/posts\/2905\/revisions\/2909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mpelembe.net\/index.php\/wp-json\/wp\/v2\/media\/2906"}],"wp:attachment":[{"href":"https:\/\/mpelembe.net\/index.php\/wp-json\/wp\/v2\/media?parent=2905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mpelembe.net\/index.php\/wp-json\/wp\/v2\/categories?post=2905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mpelembe.net\/index.php\/wp-json\/wp\/v2\/tags?post=2905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}