{"id":4169,"date":"2023-07-17T06:32:48","date_gmt":"2023-07-17T06:32:48","guid":{"rendered":"https:\/\/mpelembe.net\/?p=4169"},"modified":"2023-07-17T06:32:48","modified_gmt":"2023-07-17T06:32:48","slug":"summer-music-festivals-do-more-than-entertain-they-help-us-imagine-possible-futures","status":"publish","type":"post","link":"https:\/\/mpelembe.net\/index.php\/summer-music-festivals-do-more-than-entertain-they-help-us-imagine-possible-futures\/","title":{"rendered":"Summer music festivals do more than entertain, they help us imagine possible\u00a0futures"},"content":{"rendered":"<p><span><a href=\"https:\/\/theconversation.com\/profiles\/eric-fillion-1405074\">Eric Fillion<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/queens-university-ontario-1154\">Queen&#8217;s University, Ontario<\/a><\/em> and <a href=\"https:\/\/theconversation.com\/profiles\/ajay-heble-1174543\">Ajay Heble<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/university-of-guelph-1071\">University of Guelph<\/a><\/em><\/span><\/p>\n<p><iframe style=\"width: 100%; height: 100px; border: none; position: relative; z-index: 1;\" allowtransparency=\"\" allow=\"clipboard-read; clipboard-write\" data-src=\"https:\/\/narrations.ad-auris.com\/widget\/the-conversation-canada\/summer-music-festivals-do-more-than-entertain-they-help-us-imagine-possible-futures\" width=\"100%\" height=\"400\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Music festival season is finally here. And after multiple summers <a href=\"https:\/\/www.vulture.com\/2021\/01\/events-cancelled-coronavirus.html\">without large in-person gatherings and reduced capacities<\/a>, many people are returning to their favourite music festivals to have a good time.<\/p>\n<p><!--more--><\/p>\n<p>But these gatherings, especially independent and artist-run music festivals, do more than entertain. They can also offer solutions to some of the social, political and ecological challenges we face today and that await us in the future.<\/p>\n<p>During the early days of the COVID-19 pandemic, sociomusicologist Simon Frith <a href=\"https:\/\/livemusicexchange.org\/blog\/home-thoughts-on-festive-occasions-simon-frith\/\">reflected on the impact of lockdowns for festivals<\/a>. He said music festivals should reflect changes in society and instead of \u201cdespairing that our favourite festivals may never happen again in the ways that we\u2019ve got used to, we should be looking forward to new festivals happening in new ways.\u201d <\/p>\n<p>His invitation to think imaginatively about festivals prompted us to ask questions about the meaning of festivals: what is the work that music festivals do? Can independent and artist-run music festivals make a difference in the world? Can they impact actual changes in people\u2019s behaviours, government policies and global institutions?<\/p>\n<figure class=\"align-right \">\n            <img decoding=\"async\" alt=\"\" data-src=\"https:\/\/images.theconversation.com\/files\/533584\/original\/file-20230622-26254-b1mqei.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=237&amp;fit=clip\" data-srcset=\"https:\/\/images.theconversation.com\/files\/533584\/original\/file-20230622-26254-b1mqei.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=439&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/533584\/original\/file-20230622-26254-b1mqei.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=439&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/533584\/original\/file-20230622-26254-b1mqei.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=439&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/533584\/original\/file-20230622-26254-b1mqei.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=551&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/533584\/original\/file-20230622-26254-b1mqei.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=551&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/533584\/original\/file-20230622-26254-b1mqei.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=551&amp;fit=crop&amp;dpr=3 2262w\" data-sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><figcaption>\n              <span class=\"caption\">Colourful graphic notes with words from the opening session of Curating for Change: The Work That Music Festivals Do in the World.<\/span><br \/>\n              <span class=\"attribution\"><span class=\"source\">(Ben Finley)<\/span><\/span><br \/>\n            <\/figcaption><\/figure>\n<p>Lofty questions as we head out the door to enjoy some music? We don\u2019t think so. To help us tackle these questions, we organized a <a href=\"https:\/\/www.whatmusicfestivalsdo.ca\/\">conference about music festivals<\/a> and had conversations with scholars, practitioners, artists, organizers and festival-goers who shared their insights about curating, programming and imagining music festivals.<\/p>\n<h2>Curating for change<\/h2>\n<p>Our question about the work music festivals do riffs on writing by literature scholar Doris Sommer. In her book, <a href=\"https:\/\/www.dukeupress.edu\/the-work-of-art-in-the-world\"><em>The Work of Art in the World<\/em><\/a>, she encourages readers to trace the \u201cripple effects\u201d of the arts into our daily institutions and practices. She asks readers to think about ways to \u201ctest, stretch and refine\u201d how we teach, learn and curate. <\/p>\n<p>Simply put, what does it mean to curate for change?<\/p>\n<p>The roots of the verb \u201ccurate\u201d offer an important clue here. Curation is linked with the word \u201ccure.\u201d And that gives us a sense of what\u2019s at stake in the work that festivals can do in the world. Curation is <a href=\"https:\/\/www.etymonline.com\/word\/curation#etymonline_v_29190\">derived from the 14th century Middle English curacioun<\/a>, \u201ccuring of disease, restoration to health,\u201d or from the Latin curationem, \u201ctaking care, attention, management.\u201d<\/p>\n<figure class=\"align-center \">\n            <img decoding=\"async\" alt=\"\" data-src=\"https:\/\/images.theconversation.com\/files\/533582\/original\/file-20230622-28180-glcogy.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" data-srcset=\"https:\/\/images.theconversation.com\/files\/533582\/original\/file-20230622-28180-glcogy.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=439&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/533582\/original\/file-20230622-28180-glcogy.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=439&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/533582\/original\/file-20230622-28180-glcogy.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=439&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/533582\/original\/file-20230622-28180-glcogy.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=551&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/533582\/original\/file-20230622-28180-glcogy.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=551&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/533582\/original\/file-20230622-28180-glcogy.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=551&amp;fit=crop&amp;dpr=3 2262w\" data-sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><figcaption>\n              <span class=\"caption\">The crowd dances in the street with Montr\u00e9al\u2019s Fanfare Pourpour at the 2005 edition of the Guelph Jazz Festival (Guelph Jazz Festival).<\/span><br \/>\n              <span class=\"attribution\"><span class=\"license\">Author provided<\/span><\/span><br \/>\n            <\/figcaption><\/figure>\n<p>Curating a festival means bringing together an often unpredictable set of social engagements to hopefully foster an awareness of each other and a desire to care for the world around us. The act of curation can energize participation in the cultural public sphere.<\/p>\n<h2>Staging diversity, challenging power<\/h2>\n<p>Festivals are more than what is programmed, however. Music festivals are important not only in terms of programming matters, but also as <a href=\"https:\/\/policyalternatives.ca\/sites\/default\/files\/uploads\/publications\/National%20Office\/2012\/06\/Pluralism_in_the_Arts.pdf#page=43\">forms of community-based education and activism<\/a>. <\/p>\n<p>In other words, festivals can build alternative visions of social co-operation and can question static relations of power and taken-for-granted representations. They can also address issues of environmental sustainability.<\/p>\n<p>For example, British Columbia\u2019s Aldergrove Beach Rock Festival, Canada\u2019s first outdoor rock festival, held three months before the now-mythical <a href=\"https:\/\/www.britannica.com\/event\/Woodstock\">Woodstock Music and Art Fair<\/a> of 1969, <a href=\"https:\/\/vancouversun.com\/news\/local-news\/this-week-in-history-1969-the-masses-get-naked-at-the-aldergrove-beach-rock-festival\">featured mostly local artists, offering young idealists an experience of community<\/a> and the opportunity to imagine a more peaceful future to the beat of the counterculture.<\/p>\n<p><iframe data-src=\"https:\/\/www.cbc.ca\/i\/phoenix\/player\/syndicate\/?mediaId=1524099651689\" width=\"100%\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Another example, the <a href=\"https:\/\/guelphjazzfestival.com\/2022\/history\/\">Guelph Jazz Festival<\/a>, launched in 1994, aims to reinvigorate public life with the spirit of dialogue and community. The festival programmers encourage audiences to see and hear the world anew through its colloquium and street wandering fanfares. And, like its more recent counterpart, <a href=\"https:\/\/theconversation.com\/3-lessons-from-musical-improvisation-to-help-navigate-2021-152385\">IF Festival<\/a>, it has helped stage diversity and recast the histories and identities of diverse, and often marginalized, peoples.  <\/p>\n<p>Music festivals are also joining the fight against climate change by taking their cues from organizations such as <a href=\"https:\/\/www.cgtoolscanada.org\/\">Creative Green Tools<\/a> and <a href=\"https:\/\/www.musicdeclares.net\/ca\/en\/\">Music Declares Emergency<\/a> that seek to help the cultural sector reduce its carbon footprint.<\/p>\n<p>For example, <a href=\"https:\/\/skeletonparkartsfest.ca\/wp-content\/uploads\/2023\/03\/SP_v12_FORWEB_27Jan2023.pdf#page=11\">Westben<\/a>, which holds summer and fall festivals near Campbellford, Ont., strives for sustainability through initiatives that range from bike advocacy to waste management to outdoor performances that improvise with the natural landscape.<\/p>\n<h2>Everyday utopias<\/h2>\n<p>While it may be tempting to think about festivals as an escape from everyday life, we also see them as transformative possibilities for society.<\/p>\n<p>We are drawn to legal scholar Davina Cooper\u2019s notion of <a href=\"https:\/\/www.dukeupress.edu\/everyday-utopias\">everyday utopias<\/a>. \u201cEveryday utopias,\u201d she writes, \u201cdon\u2019t place their energy on pressuring mainstream institutions to change, on winning votes, or on taking over dominant social structures. Rather they work by creating the change they wish to encounter.\u201d<\/p>\n<figure class=\"align-center zoomable\">\n            <a href=\"https:\/\/images.theconversation.com\/files\/535908\/original\/file-20230705-18288-udo6b0.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\"><img decoding=\"async\" alt=\"\" data-src=\"https:\/\/images.theconversation.com\/files\/535908\/original\/file-20230705-18288-udo6b0.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" data-srcset=\"https:\/\/images.theconversation.com\/files\/535908\/original\/file-20230705-18288-udo6b0.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/535908\/original\/file-20230705-18288-udo6b0.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/535908\/original\/file-20230705-18288-udo6b0.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/535908\/original\/file-20230705-18288-udo6b0.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/535908\/original\/file-20230705-18288-udo6b0.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/535908\/original\/file-20230705-18288-udo6b0.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=3 2262w\" data-sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><figcaption>\n              <span class=\"caption\">Festival-goers smiling at the front of a show at Coachella Valley Music and Arts Festival at the Empire Polo Club on April 22, 2023, in Indio, Calif.<\/span><br \/>\n              <span class=\"attribution\"><span class=\"source\">(Photo by Amy Harris\/Invision\/AP)<\/span><\/span><br \/>\n            <\/figcaption><\/figure>\n<p>The transformative potential of music festivals brings to mind the <a href=\"https:\/\/archivesfa.library.yorku.ca\/fonds\/ON00370-f0000511.htm\">1987 Utopia Festivals Conference<\/a>, named after the small town of Utopia north of Toronto where it was held; but the choice of location was also deliberate. <\/p>\n<p>In the closing days of the Cold War and amid the <a href=\"https:\/\/www.theguardian.com\/books\/2016\/apr\/15\/neoliberalism-ideology-problem-george-monbiot\">disruptions caused by neo-liberalism<\/a>, the programmers and participants were, like us, trying to envision a better future \u2014 with music as a driving force. <\/p>\n<figure class=\"align-center \">\n            <img decoding=\"async\" alt=\"a disparate crowd of musicians\" data-src=\"https:\/\/images.theconversation.com\/files\/536891\/original\/file-20230711-15-15fnjn.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" data-srcset=\"https:\/\/images.theconversation.com\/files\/536891\/original\/file-20230711-15-15fnjn.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=428&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/536891\/original\/file-20230711-15-15fnjn.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=428&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/536891\/original\/file-20230711-15-15fnjn.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=428&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/536891\/original\/file-20230711-15-15fnjn.jpeg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=538&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/536891\/original\/file-20230711-15-15fnjn.jpeg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=538&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/536891\/original\/file-20230711-15-15fnjn.jpeg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=538&amp;fit=crop&amp;dpr=3 2262w\" data-sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><figcaption>\n              <span class=\"caption\">A scene from the Skeleton Park Arts Festival in Kingston, Ont.<\/span><br \/>\n              <span class=\"attribution\"><span class=\"source\">(Visit Kingston\/via Skeleton Park Arts Festival)<\/span><\/span><br \/>\n            <\/figcaption><\/figure>\n<p>As we continue to navigate our way out of the pandemic, we are inspired by those intentions. We believe the history of music festival culture can teach us much about both the limits and possibilities of music curating. We believe music festivals have the potential to position us to better understand, and perhaps even fight, racialized violence, ecological degradations, human rights violations and threats to democratic governance. <\/p>\n<p>Can mainstream events such as <a href=\"https:\/\/www.coachella.com\/\">Coachella<\/a> and <a href=\"https:\/\/www.glastonburyfestivals.co.uk\/\">Glastonbury<\/a> learn from their smaller, independent counterparts? <\/p>\n<p>These ideas are worth keeping in mind as we head out to take in what this glorious music festival season has to offer.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img decoding=\"async\" data-src=\"https:\/\/counter.theconversation.com\/content\/207587\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" style=\"--smush-placeholder-width: 1px; --smush-placeholder-aspect-ratio: 1\/1;border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important\" referrerpolicy=\"no-referrer-when-downgrade\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><span><a href=\"https:\/\/theconversation.com\/profiles\/eric-fillion-1405074\">Eric Fillion<\/a>, Adjunct Professor and Buchanan Postdoctoral Fellow in Canadian History, <em><a href=\"https:\/\/theconversation.com\/institutions\/queens-university-ontario-1154\">Queen&#8217;s University, Ontario<\/a><\/em> and <a href=\"https:\/\/theconversation.com\/profiles\/ajay-heble-1174543\">Ajay Heble<\/a>, Professor, School of English and Theatre Studies, <em><a href=\"https:\/\/theconversation.com\/institutions\/university-of-guelph-1071\">University of Guelph<\/a><\/em><\/span><\/p>\n<p>This article is republished from <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/summer-music-festivals-do-more-than-entertain-they-help-us-imagine-possible-futures-207587\">original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eric Fillion, Queen&#8217;s University, Ontario and Ajay Heble, University of Guelph Music festival season is finally here. And after multiple summers without large in-person<a class=\"moretag\" href=\"https:\/\/mpelembe.net\/index.php\/summer-music-festivals-do-more-than-entertain-they-help-us-imagine-possible-futures\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":4170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowu7GVCw:productID":"","_crdt_document":"","activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[17],"tags":[9161,3083,9148,9156,9155,936,9146,722,9157,9160,9152,9147,9150,9154,4500,9145,9162,9151,6088,9153,9149],"class_list":["post-4169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-ajay-heble","tag-amy","tag-arts-festival","tag-ben-finley","tag-campbellford","tag-canada","tag-coachella","tag-creative-commons","tag-davina-cooper","tag-doris-sommer","tag-eric-fillion","tag-festival","tag-guelph","tag-indio","tag-kingston","tag-music-festival","tag-rock-festival","tag-simon-frith","tag-toronto","tag-utopia","tag-woodstock"],"featured_image_src":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/07\/file-20230705-15-5n2p3c-1024x683.jpg","blog_images":{"medium":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/07\/file-20230705-15-5n2p3c-300x200.jpg","large":"https:\/\/mpelembe.net\/wp-content\/uploads\/2023\/07\/file-20230705-15-5n2p3c-1024x683.jpg"},"ams_acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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