{"id":418,"date":"2022-07-30T07:24:28","date_gmt":"2022-07-30T07:24:28","guid":{"rendered":"https:\/\/mpelembe.net\/?p=418"},"modified":"2022-07-30T07:25:07","modified_gmt":"2022-07-30T07:25:07","slug":"how-the-womens-euros-2022-beat-the-sceptics-to-breathe-new-life-into-football","status":"publish","type":"post","link":"https:\/\/mpelembe.net\/index.php\/how-the-womens-euros-2022-beat-the-sceptics-to-breathe-new-life-into-football\/","title":{"rendered":"How the women\u2019s Euros 2022 beat the sceptics to breathe new life into\u00a0football"},"content":{"rendered":"<p><span><a href=\"https:\/\/theconversation.com\/profiles\/john-williams-171502\">John Williams<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/university-of-leicester-1053\">University of Leicester<\/a><\/em><\/span><\/p>\n<p>Along with 27,444 other people, I was in Milton Keynes for the Women\u2019s European Championship semi-final between Germany and France on Wednesday night. It was a high-quality, hard-fought contest, the Germans eventually toughing it out over the more skilful French, winning through to the final where they meet the host nation, England, in a highly anticipated match. <\/p>\n<p><!--more--><\/p>\n<p>Sound familiar? Germany have won <a href=\"https:\/\/www.uefa.com\/womenseuro\/news\/0276-1570ce1f46f2-dced7a2638e9-1000--germany-their-women-s-euro-records-titles-and-stats\/\">eight out of 12<\/a> European Women\u2019s Championships. In the men\u2019s game, Germany has something of a hoodoo over England, winning ten of 13 tournament games since England\u2019s World Cup victory in 1966. But I doubt these England women will be swayed too much by the past. We will see. <\/p>\n<p>Watching women\u2019s international football feels like \u2013 and is \u2013 a different world from the men\u2019s version. Crowds at men\u2019s football are ageing, but at women\u2019s football, price, civility and increased safety means that around half the crowd can often be children (I took my own football-playing ten-year-old granddaughter on Wednesday). <\/p>\n<p>Women and girls outnumbered men and boys comfortably in Milton Keynes \u2013 and booze was of less-than-secondary significance. Inclusivity, participation and diversity were the watchwords here, rather than partisanship and casual abuse of the opposition and its fans.<\/p>\n<p>Infamously, the FA effectively <a href=\"https:\/\/www.bbc.co.uk\/news\/magazine-30329606\">banned women\u2019s football in England in 1921<\/a> and it took more than 70 years for the governing body to embrace the women\u2019s game. But the public profile of UK women\u2019s sport has increased considerably. The live TV coverage in Britain of the FIFA Women\u2019s World Cup in Canada in 2015 was the first time a UK national broadcaster, the BBC, had covered an international women\u2019s sporting event on this scale. <\/p>\n<p>This year\u2019s Women\u2019s Euros \u2013 and the success of the England national team \u2013 seems to have captured the public imagination. Around 8 million watched England\u2019s semi-final win against Sweden on BBC TV. Newspapers are devoting multiple pages to women\u2019s sports coverage and England\u2019s key players are becoming well known. The media focus on the final will only intensify interest from now on.<\/p>\n<p>When the Euros for women were last held in the UK in 2005, few people seemed to care. Matches were mainly played in minor venues in the north of England and few were televised. Things have changed, and women\u2019s team sport has been thriving on increased media exposure, particularly on free-to-air channels. <\/p>\n<p>Is this a \u201csea-change\u201d in the attitudes of the UK government, television companies and the British public to women\u2019s sport? Or simply a commercial response to the dearth of live men\u2019s sport on non-subscription channels? Or is it, perhaps, a convenient confluence of all?<\/p>\n<h2>Overcoming prejudice<\/h2>\n<p>Along with colleagues, Stacey Pope and Jamie Cleland, I conducted online research on women and men\u2019s reactions to coverage of the women\u2019s game soon after the 2015 World Cup finals. Some of this work has only <a href=\"https:\/\/dro.dur.ac.uk\/35426\/\">recently been published<\/a>.<\/p>\n<p>We found that some men \u2013 a substantial minority \u2013 were highly critical of the extensive TV coverage, arguing that it far outstripped public interest in women\u2019s sport. For them, a small \u201cpolitically-correct lobby\u201d was ensuring that \u201cworthless\u201d women\u2019s team sport was increasingly widely covered and was now beyond critique on the BBC. <\/p>\n<p>But other men contended that ingrained prejudice remained the key barrier to greater acceptance for women in sport. \u201cMany football fans remain misogynistic,\u201d affirmed a male Birmingham City fan (36\u201345), while a Gillingham fan (male, 46\u201355) was similarly pessimistic, claiming that: \u201cThere is still the lingering \u2018stone age\u2019 thinking from some men regarding women in football, which is so entrenched that you will never change them.\u201d  <\/p>\n<p>Some of our female respondents were angry at the anti-women sentiments commonly expressed on social media: \u201cNot just sexism, downright misogyny. Some of the comments I saw on Twitter during the Women\u2019s World Cup were a disgrace.\u201d (Female, 46\u201355, Norwich City). Will this also be part of some men\u2019s responses to the current finals? We will need to review the evidence.<\/p>\n<p>Respondents who had attended women\u2019s football matches often reflected very positively on the game and its social impact: \u201cThe clubs seem to encourage families and children to attend by having mascots and fun fairs before the game\u201d said a female Wrexham fan (22\u201325). She went on: \u201cThe atmosphere was great and no need for segregation. It was nice to sit and watch a game of football without bad language too.\u201d<\/p>\n<p>It was also argued that the women\u2019s game was different, not inferior, to the men\u2019s equivalent: \u201cI have watched football my whole life and the stereotype [that] women\u2019s football is slow and boring is rubbish. Different styles of football occur all over the world; you still want your team to win and it\u2019s still exciting.\u201d (Female, 22-25, Bolton Wanderers).<\/p>\n<h2>Better sports?<\/h2>\n<p>Top women\u2019s football is far better resourced in England today and it is also consciously <a href=\"https:\/\/www.thefa.com\/news\/2020\/oct\/19\/new-fa-womens-strategy-launched-191020\">promoted by the Football Association<\/a> as a \u201ccleaner\u201d, more wholesome, version of the sport. As one fan put it back in 2015: \u201cOne of the main things I have noticed in the woman\u2019s game is the lack of diving and the higher level of respect and sportsmanship. This is even evident in the junior football I watch where the girls are lot more respectful to the ref and other players than in the boys\u2019 junior game\u201d (male, 36\u201345, Liverpool). <\/p>\n<p>As top women players start to earn <a href=\"https:\/\/www.theguardian.com\/football\/2020\/sep\/03\/england-womens-and-mens-teams-receive-same-pay-fa-reveals\">higher salaries<\/a>, perhaps negatives identified above will start to show more in women\u2019s football too? There were certainly signs in German versus France, for example, of more conscious attempts by women, professionally, to \u201cgame\u201d the referee. <\/p>\n<p>And how will the summer of 2022 affect crowds next season at domestic Women\u2019s Super League matches? Problems identified in 2015 were that WSL club venues were small with poor facilities, were difficult to reach and unfamiliar to regular football attenders. All these <a href=\"https:\/\/www.theguardian.com\/sport\/blog\/2020\/feb\/12\/why-wont-clubs-invest-properly-in-their-womens-super-league-teams\">remain an issue<\/a> today.<\/p>\n<p>Women\u2019s football (and women\u2019s sport more generally) is likely to be demanding much more press coverage and air time in the future. It will also perhaps provide new role models for sporting girls \u2013 such as my granddaughter \u2013 who may begin to see, more realistic job prospects in women\u2019s team sport. Perhaps football in England is \u201ccoming home\u201d after all.<\/p>\n<p><span><a href=\"https:\/\/theconversation.com\/profiles\/john-williams-171502\">John Williams<\/a>, Senior Lecturer, Department of Sociology, <em><a href=\"https:\/\/theconversation.com\/institutions\/university-of-leicester-1053\">University of Leicester<\/a><\/em><\/span><\/p>\n<p>This article is republished from <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/how-the-womens-euros-2022-beat-the-sceptics-to-breathe-new-life-into-football-187899\">original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Williams, University of Leicester Along with 27,444 other people, I was in Milton Keynes for the Women\u2019s European Championship semi-final between Germany and<a class=\"moretag\" href=\"https:\/\/mpelembe.net\/index.php\/how-the-womens-euros-2022-beat-the-sceptics-to-breathe-new-life-into-football\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowu7GVCw:productID":"","_crdt_document":"","activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[32],"tags":[530,531,532,533,534,535,537,536],"class_list":["post-418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football","tag-bolton","tag-football","tag-jamie-cleland","tag-john-williams","tag-milton-keynes","tag-psa-annual-awards","tag-stacey-pope","tag-university-of-leicester"],"featured_image_src":"https:\/\/mpelembe.net\/wp-content\/uploads\/2022\/07\/unnamed-6.jpg","blog_images":{"medium":"https:\/\/mpelembe.net\/wp-content\/uploads\/2022\/07\/unnamed-6-300x195.jpg","large":"https:\/\/mpelembe.net\/wp-content\/uploads\/2022\/07\/unnamed-6.jpg"},"ams_acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How the women\u2019s Euros 2022 beat the sceptics to breathe new life into\u00a0football - Mpelembe Network<\/title>\n<meta name=\"description\" content=\"Women\u2019s football is winning hearts and minds in Britain. 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