{"id":6948,"date":"2024-11-26T19:22:48","date_gmt":"2024-11-26T19:22:48","guid":{"rendered":"https:\/\/mpelembe.net\/?p=6948"},"modified":"2024-11-26T19:34:24","modified_gmt":"2024-11-26T19:34:24","slug":"what-is-digital-marketing-act-dma","status":"publish","type":"post","link":"https:\/\/mpelembe.net\/index.php\/what-is-digital-marketing-act-dma\/","title":{"rendered":"What is Digital Marketing Act (DMA)?"},"content":{"rendered":"<div class=\"markdown markdown-main-panel response-optimization\" dir=\"ltr\">\n<p data-sourcepos=\"1:1-1:326\"><span class=\"citation-0 recitation citation-end-0\"><span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 25, 2024<\/span><\/span> \/Mpelembe Media\/ &#8212; The Digital Markets Act (DMA) is a set of EU regulations designed to promote fair competition and protect consumers in the digital marketplace.<\/span> <span class=\"citation-1 recitation citation-end-1\">It applies to large online platforms and search engines, including Google, that have been designated as &#8220;gatekeepers&#8221; due to their significant market power.<\/span><span class=\"button-container hide-from-message-actions ng-star-inserted\">\u00a0 <!--more--><\/span><\/p>\n<p><span class=\"citation-2 recitation citation-end-2\">Google has been actively working to comply with the DMA&#8217;s requirements.<\/span> Some of the key changes they have implemented include:<span class=\"button-container hide-from-message-actions ng-star-inserted\">\u00a0 \u00a0<\/span><\/p>\n<div class=\"container ng-tns-c1009429112-39 hide\">\n<div class=\"carousel-container ng-tns-c1009429112-39\">\n<div class=\"carousel-content ng-tns-c1009429112-39\">\n<div class=\"sources-carousel-source ng-tns-c1009429112-39 hide ng-star-inserted\" data-test-id=\"sources-carousel-source\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<ul data-sourcepos=\"5:1-9:0\">\n<li data-sourcepos=\"5:1-5:256\"><strong>Search results:<\/strong> <span class=\"citation-3 recitation citation-end-3\">Google has made changes to how it displays search results, including introducing dedicated units and formats to boost the visibility of comparison shopping sites for products like flights, hotels, and general merchandise.<\/span><span class=\"button-container hide-from-message-actions ng-star-inserted\">\u00a0 \u00a0<\/span>\n<div class=\"container ng-tns-c1009429112-40 hide\">\n<div class=\"carousel-container ng-tns-c1009429112-40\">\n<div class=\"carousel-content ng-tns-c1009429112-40\">\n<div class=\"sources-carousel-source ng-tns-c1009429112-40 hide ng-star-inserted\" data-test-id=\"sources-carousel-source\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li data-sourcepos=\"6:1-6:163\"><strong>Choice screens:<\/strong> <span class=\"citation-4 recitation citation-end-4\">Google has added choice screens to its Android devices, allowing users to easily switch their default search engine and browser.<\/span><span class=\"button-container hide-from-message-actions ng-star-inserted\">\u00a0 \u00a0<\/span>\n<div class=\"container ng-tns-c1009429112-41 hide\">\n<div class=\"carousel-container ng-tns-c1009429112-41\">\n<div class=\"carousel-content ng-tns-c1009429112-41\">\n<div class=\"sources-carousel-source ng-tns-c1009429112-41 hide ng-star-inserted\" data-test-id=\"sources-carousel-source\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li data-sourcepos=\"7:1-7:137\"><strong>Interoperability:<\/strong> <span class=\"citation-5 recitation citation-end-5\">Google has made changes to its services to improve interoperability with other services and devices.<\/span><span class=\"button-container hide-from-message-actions ng-star-inserted\"> \u00a0 <button class=\"mat-mdc-tooltip-trigger button image-fade-on hide-from-message-actions\" aria-controls=\"sources\" aria-expanded=\"false\" aria-describedby=\"cdk-describedby-message-ng-1-36\"><\/button><\/span>\n<div class=\"container ng-tns-c1009429112-42 hide\">\n<div class=\"carousel-container ng-tns-c1009429112-42\">\n<div class=\"carousel-content ng-tns-c1009429112-42\">\n<div class=\"sources-carousel-source ng-tns-c1009429112-42 hide ng-star-inserted\" data-test-id=\"sources-carousel-source\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<li data-sourcepos=\"8:1-9:0\"><strong>Data access:<\/strong> <span class=\"citation-6 recitation citation-end-6\">Google has provided more transparency and control over user data.<\/span><span class=\"button-container hide-from-message-actions ng-star-inserted\">\u00a0 \u00a0<\/span>\n<div class=\"container ng-tns-c1009429112-43 hide\">\n<div class=\"carousel-container ng-tns-c1009429112-43\">\n<div class=\"carousel-content ng-tns-c1009429112-43\">\n<div class=\"sources-carousel-source ng-tns-c1009429112-43 hide ng-star-inserted\" data-test-id=\"sources-carousel-source\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p data-sourcepos=\"10:1-10:296\"><span class=\"citation-7 recitation citation-end-7\">Google has also been working closely with the European Commission to ensure compliance with the DMA.<\/span> <span class=\"citation-8 recitation citation-end-8\">They have made significant efforts to understand and implement the new regulations, and they continue to monitor the situation closely to make any necessary adjustments.<\/span><span class=\"button-container hide-from-message-actions ng-star-inserted\">\u00a0 \u00a0<\/span><\/p>\n<div class=\"container ng-tns-c1009429112-44 hide\">\n<div class=\"carousel-container ng-tns-c1009429112-44\">\n<div class=\"carousel-content ng-tns-c1009429112-44\">\n<div class=\"sources-carousel-source ng-tns-c1009429112-44 hide ng-star-inserted\" data-test-id=\"sources-carousel-source\"><\/div>\n<div class=\"sources-carousel-source ng-tns-c1009429112-44 hide ng-star-inserted\" data-test-id=\"sources-carousel-source\">It is important to note that the DMA is a complex piece of legislation, and its full impact is still being felt.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"container\"><\/div>\n<p data-sourcepos=\"12:1-12:262\">However, Google&#8217;s efforts to comply with the DMA are a positive step towards creating a fairer and more competitive digital marketplace.<span class=\"button-container hide-from-message-actions ng-star-inserted\">\u00a0 \u00a0<\/span><\/p>\n<div class=\"container ng-tns-c1009429112-45 hide\">\n<div class=\"carousel-container ng-tns-c1009429112-45\">\n<div class=\"carousel-content ng-tns-c1009429112-45\">\n<div class=\"sources-carousel-source ng-tns-c1009429112-45 hide ng-star-inserted\" data-test-id=\"sources-carousel-source\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"skeleton-loader-container\"><\/div>\n<div class=\"response-footer gap complete\">\n<div class=\"show-sources-container ng-star-inserted\"><span class=\"mdc-button__label\"><span class=\"collapsible-button-text\" data-test-id=\"buttonText\">Source:<br \/>\n<a href=\"https:\/\/blog.google\/around-the-globe\/google-europe\/dma-compliance-update\/\">https:\/\/blog.google\/around-the-globe\/google-europe\/dma-compliance-update\/<\/a><br \/>\n<a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-markets-act-ensuring-fair-and-open-digital-markets_en\">https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-markets-act-ensuring-fair-and-open-digital-markets_en<\/a><br \/>\n<\/span><\/span><\/div>\n<div class=\"container ng-tns-c1009429112-31\">\n<div class=\"carousel-container ng-tns-c1009429112-31\">\n<div class=\"carousel-content ng-tns-c1009429112-31\">\n<div class=\"sources-carousel-source ng-tns-c1009429112-31 ng-star-inserted\" data-test-id=\"sources-carousel-source\">\n<div class=\"source-card-container\">\n<div class=\"source-card-content\">\n<div class=\"source-card-body\">\n<div class=\"source-card-header\">\n<div class=\"source-card-title\">\n<div class=\"source-card-body\">\n<div class=\"source-card-header\"><\/div>\n<\/div>\n<div class=\"source-card-footer\">\n<div class=\"source-card-attribution\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nov. 25, 2024 \/Mpelembe Media\/ &#8212; The Digital Markets Act (DMA) is a set of EU regulations designed to promote fair competition and protect<a class=\"moretag\" href=\"https:\/\/mpelembe.net\/index.php\/what-is-digital-marketing-act-dma\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":6949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowu7GVCw:productID":"","_crdt_document":"","activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"federate","footnotes":""},"categories":[39],"tags":[365,366,505,13509,13510,13513,10034,591,4570],"class_list":["post-6948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-google","tag-alphabet-inc","tag-android","tag-competition-law","tag-digital-markets-act","tag-dma","tag-european-union","tag-google-search","tag-internet-search-engines"],"featured_image_src":"https:\/\/mpelembe.net\/wp-content\/uploads\/2024\/11\/DMA.jpg","blog_images":{"medium":"https:\/\/mpelembe.net\/wp-content\/uploads\/2024\/11\/DMA-300x200.jpg","large":"https:\/\/mpelembe.net\/wp-content\/uploads\/2024\/11\/DMA.jpg"},"ams_acf":[],"yoast_head":"<!-- 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