London Fashion Week opens in new car park venue

London Fashion Week kicks off in a new Art Deco car park venue with Bora Aksu among the first designers to showcase his look for spring/summer 2016.

LONDON, ENGLAND, UNITED KINGDOM (SEPTEMBER 18, 2015) (REUTERS) – The finishing touches are being put in place ahead of Bora Aksu’s London Fashion Week show on Friday (September 19) with models running through their walk through.

This is the first day of the five day fashion extravaganza which sees dozens of designers unveiling their looks for spring/summer 2016.

This season’s show is taking place in the British Fashion Council’s (BFC) new venue – a car park.

The show space is an Art Deco building, which according to BFC Chief Executive, Caroline Rush, represents London’s creative and edgy designs.

”We’re excited to be in Soho because it’s thought of as the creative village of the west end, and so being able to be right in the heart of it. And for the international visitors that come, for them to get a sense of this real independence that you get in Soho I think is really exciting and a very different view,” said Rush speaking in an area dedicated to showcasing British designers including Holly Fulton and accessories brand MAWI.

It’s a different venue, but the British weather is still the same, with fashionistas sheltering under their umbrellas to avoid getting wet before entering the show space.

Turkish born, British based designer, Bora Aksu, is among the designers unveiling his collection on London Fashion Week’s opening day.

Aksu’s collection was inspired by his childhood summer holidays spent in his family holiday home in the turkish coastal city of Izmir.

His fashion focus this season was on bursts of colour and different shades of light which he reflected in the use of silk and lace in his garments.

”I mean I know the summer is almost gone in London. Bit it’s a summer ’16 collection and I based it on my childhood memories. I used to spend a lot of time in our family home in the garden, and all those colours I remember. I remember this kind of magical garden and this small house and a huge magical garden, and I remember stepping into that, and all those colours I remember, I kind of tried to reflect it. Because the garden had full of orange trees, like pomegranate trees, lemon trees, so I wanted to bring kind of this freshness, all those colours in to the collection so,” said Aksu backstage before his show.

Aksu’s ‘magical garden’ was emphasised with his use of fresh flowers, that models wore as part of a headdress.

Speaking about the Bora Aksu woman, Aksu said he designs for a lady who is a tomboy at heart.

”Always call her like the girls like we used to call tomboys, like climb on the trees when they were little, and then later on in life they discover their femininity. So they like wearing these feminine dresses. But there’s always something, their hair is messy. They still have this tomboynish in them, so that’s my girl I think,” he said backstage.

The British fashion industry supports more than 700 thousand jobs and contributes 26 billion pounds to the UK economy.

This is the 62nd edition of the fashion event, which runs until Tuesday (September 22) with Burberry, Vivienne Westwood Red Label and Topshop among the brands showing their collections.