Mashable: Apple understands fashion with new watch

With the launch of the new Apple Watch, Mashable correspondent Lance Ulanoff says the company earned points on fashion and technology.

SAN FRANCISCO, CALIFORNIA, UNITED STATES (MARCH 09, 2015) (REUTERS) – The much anticipated Apple Watch was unveiled in San Francisco on Monday (March 09) and the device is already earning points with reviewers who praise not only its tech abilities, but also its fashion appeal.

“We buy watches not just to tell the time; we buy them because we want people to notice them. We want them to notice our fashion sense and that is something I think Apple truly understands. They’ve worked to give us so many different choices,” said Chief Correspondent for Mashable, Lance Ulanoff.

The Apple Watch sport will start at $349 for the smaller, 38-mm model. The standard version of the watch will start at $549 and the high-end “Edition” watch will be priced from $10,000. The different versions of the watch feature different materials for the case: the “Edition” version comes in 18-karat yellow or rose gold, for instance.

The watch will track exercise, remind wearers of events with a tap on the wrist, and make calls through the tethered phone, since the watch has a built in speaker and microphone – one aspect that Ulanoff said he was still warming up to.

“I am still not sold on the idea of making phone calls and talking to my watch,” he said. “As much as I love the concept of not having to take out my phone all the time because I get notifications on my wrist and that’s great, am I going to feel weird, ‘oh hey,’ is everybody watching me while I’m talking to my watch? I’m not sure I’m going to be comfortable doing that. So it’s not a disappointment. Is that something that could really sell this device? I think it’s just one feature that maybe a lot of people won’t use.”

Apple will begin selling its new watch in stores on April 24; pre-orders will start on April 10.