Naomi Campbell, Suki Waterhouse%20Waterhouse&redirect=yes"> and Rosie Huntington-Whiteley&redirect=yes">%20Huntington-Whiteley&redirect=yes"> head up the A-list crowd as Burberry unveil latest collection at London Fashion Week.
Naomi Campbell, Suki Waterhouse%20Waterhouse&redirect=yes">, Rosie Huntington-Whiteley&redirect=yes">%20Huntington-Whiteley&redirect=yes"> and photographer Mario Testino were all on the front row at the show which was held in Kensington Gardens.
“I wanted the collection to be intimate, I wanted it to be detailed. Erm, I called it a patchwork because it’s a patchwork of everything that I love and that’s from a little bit of glam rock, there’s military from all of our history and our archives, lots of little musical influences. Artistic references I love. Bloomsbury, I love Hockney, so they’re all kinds of, the Mitford sisters, it’s kind of a blend of all those different worlds. And these shows, they are quite big shows because it’s quite a big room but also we stream it live but I wanted the whole thing to feel like it’s a closed little secret,” he told Reuters.
The brand is pioneering a new approach to the way it presents shows. From September it will move to a catwalk-straight-to-consumer model with the collection shown at the next London Fashion Week being available to buy immediately. Bailey said this approach is not for everyone.
“I think everybody has to do what feels right for them and there is not one rule that fits everything. I definitely think we all have to question if we are instagramming, live-streaming and showing the collections – we can’t expect a customer and a consumer to tie in with a traditional kind of calendar,” said Bailey.