Naomi Campbell, Suki Waterhouse and Rosie Huntington-Whiteley head up the A-list crowd as Burberry unveil latest collection at London Fashion Week.
LONDON, ENGLAND, UK (FEBRUARY 22, 2016) (REUTERS)- Burberry showcased its Autumn/Winter 2016 collection as part of London Fashion Week Monday (February 22) and drew in an A-list crowd.
Naomi Campbell, Suki Waterhouse, Rosie Huntington-Whiteley and photographer Mario Testino were all on the front row at the show which was held in Kensington Gardens.
Chief Executive of Burberry, Christopher Bailey, described his latest line which featured navy military inspired overcoats with red piping, sequined mini dresses and biker boots as ‘patchwork’.
“I wanted the collection to be intimate, I wanted it to be detailed. Erm, I called it a patchwork because it’s a patchwork of everything that I love and that’s from a little bit of glam rock, there’s military from all of our history and our archives, lots of little musical influences. Artistic references I love. Bloomsbury, I love Hockney, so they’re all kinds of, the Mitford sisters, it’s kind of a blend of all those different worlds. And these shows, they are quite big shows because it’s quite a big room but also we stream it live but I wanted the whole thing to feel like it’s a closed little secret,” he told Reuters.
The brand is pioneering a new approach to the way it presents shows. From September it will move to a catwalk-straight-to-consumer model with the collection shown at the next London Fashion Week being available to buy immediately. Bailey said this approach is not for everyone.
“I think everybody has to do what feels right for them and there is not one rule that fits everything. I definitely think we all have to question if we are instagramming, live-streaming and showing the collections – we can’t expect a customer and a consumer to tie in with a traditional kind of calendar,” said Bailey.
Singer-songwriter Jake Bugg performed at the show which had a trailer on YouTube, and was simultaneously live-streamed on the Burberry App and on the brand’s website.