(EVO) – Veteran designer Tommy Hilfiger went for a fashion touchdown on Monday (February 16) showcasing his football inspired Fall 2015 collection during Mercedez-Benz Fashion Week in New York.
For the occasion the massive Park Avenue Armory was transformed into an American football stadium complete with scoreboard and Jumbotron — that occasionally zoomed into the audience.
The designer, now 30 years in business after launching his eponymous Tommy Hilfiger Corporation in 1985 said he wanted to celebrate the American roots of his company by choosing the sporty theme.
“The silhouettes have loosened up a little bit, but all the fabrics are luxury fabrics. Cashmere, mohair, alpaca, silk, shearling, fake fur – but beautiful fake fur, football boots and everything has an athletic twist to it,” Hilfiger said.
While taking his cue from the football field Hilfiger stayed true to his signature preppy style of plaid, duffle coats and pleated skirts with a 70’s twist.
Tommy Hilfiger Corporation went public in 1992. Today it is a lifestyle brand manufacturing men’s and women’s wear, fragrances and home products.