Hard Rock International Begins Year-Long 50th Anniversary Celebration By Announcing Partnership With Lionel Messi

Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognized companies in the world. The brand is kicking off its anniversary celebrations by unveiling a new partnership with soccer legend Lionel Messi, who will serve as brand ambassador for the next five years, becoming the first athlete to partner with Hard Rock. Continue reading