Sponsoring EURO 2020 is the Inevitable Choice of Hisense’s Globalization Strategy

As the first major tournament after the pandemic, EURO 2020 has attracted great excitement. As the Official Sponsor, Hisense appeared together with subsidiary brands. “If the sponsorship of EURO 2016 is the preliminary global presence, EURO 2020 must be the commencement of Hisense’s various brands and products globalization,” said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd. Continue reading