The Local Media Consortium and Local Media Association today announced the launch of a major ad campaign, “Support Local News,” in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign will raise awareness of the need and importance of funding newsrooms through subscriptions, donations and advertising. Read more
Google apologises for allowing ads to appear alongside offensive videos on YouTube as more high-profile firms such as Marks & Spencer and HSBC pull advertising for British markets from Google sites.
Some companies don’t mind shelling out $5 million for a thirty second spot during the Super Bowl, but others find cheaper ways to advertise. Bobbi Rebell reports. Continue reading
Indonesia is investigating Google over five years of unpaid taxes on advertising revenue that could lead to a bill of $400 million for last year alone.
IRVINE, Calif., Feb. 5, 2016 /PRNewswire/ — The face of brand promotion is changing for the Super Bowl and Immersive advertising with Virtual Reality technology that positions people as active users within the digital experience rather than positioning them as passive viewers – is leading the way. Continue reading
Celebrity, comedy, cars and cute animals continue to dominate Super Bowl advertising.
REUTERS, YOUTUBE/THE LATE SHOW WITH STEPHEN COLBERT, (TWENTIETH CENTURY FOX TELEVISION) – Pepsi’s recent marketing effort on Fox’s “Empire” is the latest example of unique ways advertisers are pursuing brand exposure. Jeanne Yurman reports.
With DVRs and video streaming, consumers can increasingly shut out TV advertising.