Cybersecurity Adtech pioneer Confiant, released its quarterly Malvertising & Ad Quality Index (MAQ) for Q2 2021. The MAQ index is Confiant’s investigation into the state of ad quality and security in the industry at large to compile the research Confiant analyzes a normalized sample of more than 156 billion ad impressions monitored from April 1 through June 30, 2021 representing more than 22,000 premium websites and apps. Continue reading
Prinker, the inventor of the world’s first all-in-one temporary tattoo device and a member of Born2Global Centre, is enabling companies to enhance their experiential marketing events by letting attendees tattoo creative brand visuals such as art, slogans and logos temporarily on their skin. Prinker has so far worked with numerous top international brands including Chanel, Louis Vuitton, Prada, Samsung Electronics, MTV, and Coca-Cola to create unique and fun branded experiences for events around the world. Continue reading
The Ad Council and Project Yellow Light announced the winners of the tenth annual Project Yellow Light scholarship competition, which involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of messaging while driving. The winning PSAs will be showcased on June 28 on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor. Continue reading
Today, Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new product suite, which will enable the world’s largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes. Continue reading
The Travel Partnership Corporation (TTPC) Announces the Creation of .Travel SmartConnect, A Members-Only Group for .Travel Domain Name Holders, Connecting the Travel and Tourism Industry.
Since 2005, .Travel has been the exclusive domain name extension for the travel and tourism industry. Small and medium size travel companies globally have embraced and promoted their .Travel domains, which help them stand out online and showcase their businesses to attract new customers. Read more
Today, IT leaders need to quickly optimize costs and simplify operations to respond to new and changing business conditions.
To better serve our customers during this time, Google Cloud is focused on solving together for operational efficiency, business continuity, and digital transformation. These marketing resources help you launch digital-first, cost-effective campaigns about Google Cloud, with a focus on listening to customers and serving their unique business needs. Read more
The Local Media Consortium and Local Media Association today announced the launch of a major ad campaign, “Support Local News,” in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign will raise awareness of the need and importance of funding newsrooms through subscriptions, donations and advertising. Read more
Facebook says that is has uncovered a Russian-funded campaign to spread divisive social and political messages over its network. Continue reading
Google apologises for allowing ads to appear alongside offensive videos on YouTube as more high-profile firms such as Marks & Spencer and HSBC pull advertising for British markets from Google sites.
The social networking company’s profit more than doubled on surprisingly fast growth of its mobile ad business. Fred Katayama reports. Continue reading