Tag Archives: Adweek

06Feb/17

Super Bowl ads getting too expensive – Adweek

Some companies don’t mind shelling out $5 million for a thirty second spot during the Super Bowl, but others find cheaper ways to advertise. Bobbi Rebell reports. Continue reading

21Nov/15

Get ready for ‘product placement plus’

REUTERS, YOUTUBE/THE LATE SHOW WITH STEPHEN COLBERT, (TWENTIETH CENTURY FOX TELEVISION) – Pepsi’s recent marketing effort on Fox’s “Empire” is the latest example of unique ways advertisers are pursuing brand exposure. Jeanne Yurman reports.
With DVRs and video streaming, consumers can increasingly shut out TV advertising.
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