The most complex race car in Audi’s history to date passed its baptism of fire at the Dakar Rally with flying colors. All three Audi RS Q e-tron rally cars mastered the world’s toughest off-road rally on their debut in Saudi Arabia. In total, they covered around 24,000 desert kilometers – almost three times the 8,700 test kilometers that Audi had previously completed. Mattias Ekström/Emil Bergkvist finished ninth in Jeddah as the best Audi driver team in a demanding edition of the desert classic. With the arrival of electric mobility, Audi has ushered in a new era in off-road rallying. Continue reading
Tag Archives: Audi
IBM Helps Audi UK Reimagine the Digital Customer Experience
Online sales inquiries increase 59%; car buying experience puts prospective customers in the driver’s seat
ARMONK, N.Y. and LONDON, Jan. 14, 2021 /PRNewswire/ — IBM [NYSE: IBM] and Audi UK, one of the world’s leading premium automotive manufacturers, collaborated to redesign Audi’s website to deliver a far more engaging digital customer experience. During the course of 2020, Audi has seen a 59% increase in UK online sales inquiries despite an almost 30% industry decline in new UK car sales during the pandemic. Continue reading
Volkswagen shares plunge on emissions scandal, U.S. widens probe
Volkswagen shares plunge nearly 20 percent after the German carmaker admitted it had rigged emissions tests of diesel-powered vehicles in the United States, and U.S. authorities said they would widen their probe to other automakers.
Porsche beat Audi with one-two on home ground at Nurburgring
Porsche driven by Mark Webber, Brendon Hartley and Timo Bernhard wins Nurburgring six hours endurance race.
Carmakers combine to buy Nokia maps
(Reuters Business Report) – Fierce rivals turn business partners as Germany’s big three carmakers join forces to buy Nokia’s mapping business HERE.
BMW, Audi and Daimler’s Mercedes will pay equal stakes totalling 2.5 billion euros.
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Di Grassi disqualified from ePrix win
Brazil’s Lucas di Grassi is disqualified from winning the Berlin ePrix after illegal modifications were found to have been made to his car, giving victory to Jerome D’Ambrosio of Belgium.
Lexus’ shock therapy sees ‘ugly’ sell
(REUTERS) – Ugly grills? Ever since they came to the market, these ‘Predator’ faces on the Lexus have turned heads.
And that’s the design shock therapy Toyota Motors’ global design chief, Tokuo Fukuichi, is aiming for.
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Nelson Piquet, Jr claims win at Long Beach ePrix
Nelson Piquet, Jr claims win at the Formula E Long Beach ePrix in California.
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Ford’s big Lincoln Continental bet
(Reuters Business Report) – MAD MEN TV SHOW: “Nostalgia, it’s delicate, but potent”
And that is where Ford is betting billions – on nostalgia – as it brings back the classic Lincoln Continental brand and its luxury appeal.
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Self-driving car to begin coast-to-coast road trip
USA (Next Media) – Delphi Automotive hopes their self-driving car will travel across the country on Sunday. The Audi SQ5 will travel 3,500 miles from San Francisco, California to New York City, New York. It is the first coast-to-coast trip by an autonomous vehicle, and arguably the longest automated drive ever attempted.
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