Critically-acclaimed Pinot Noir specialist, Siduri, today announces a first-of-its-kind photorealistic holographic Web AR (Augmented Reality) experience that brings compelling visual storytelling to the consumer goods industry. In collaboration with Rock Paper Reality, an augmented reality design firm, this disruptive technology allows Siduri to easily engage and educate consumers in a new way, bringing to life the winery’s ethos – that serious wine and serious fun aren’t mutually exclusive. Read more
By 2030, IDTechEx predicts the augmented, virtual and mixed reality market to be over $30Bn. With COVID limiting physical interaction, virtual communication and interaction will be the normal for many years to come. Although seen as futuristic by some, augmented, virtual and mixed reality devices have shown that they have an important part to play in many different industries. They are truly the technology of the future, today. Read more
A “smart” drinking glass embedded with a microchip gathers data on drinker preferences for beverage companies, with the customer offered perks and promotions in exchange.
The era of bulky, geeky-looking smartglasses might be over. Developers in Finland have created a thin display that fits into ordinary eyewear.
A student at ETH Zurich creates what he believes is the most advanced virtual digital avatar ever seen. Constantinos Miltiadis says his Project Anywhere will allow multiple gamers in separate continents to compete in the same virtual space.