Leading European home appliance brand Beko, is utilizing AI technology in a new way to combine this powerful digital tool with the beauty of nature for their new advert – “Connections”. Continue reading
Beko, Europe’s leading home appliance brand, has developed Hygiene Shield, a ground-breaking portfolio of household products, created in response to emerging consumer needs in the post-lockdown era.
The new portfolio includes seven appliances with in-built disinfection programmes and functions to disinfect packaged food and belongings to help consumers adjust to the ‘new normal’ at home. Developed as a result of in-depth consumer research conducted across the globe and with innovative new technology, the Hygiene Shield product line has the power to kill more than 99% of bacteria and viruses (including coronavirus), providing a level of reassurance unrivalled in the market place. Read more