Tag Archives: BENEFIT COSMETICS

21Jun/21

Game On! Benefit Cosmetics Launches Global Twitch Channel to Connect Beauty & Gaming Communities

Benefit Cosmetics, the leading beauty and no. 1 brow brand worldwide*, announces the launch of its official channel on Twitch (www.twitch.com/benefitcosmetics), the world’s leading live streaming platform for gamers. This launch evolves Benefit Cosmetics’ pilot “Game Face” campaign into a global program to continue supporting and empowering women in gaming with a love and passion for what they do and to engage all beauty lovers across the gaming space. Continue reading

16Jun/21

LVMH and Google Cloud Create Strategic Partnership for AI and Cloud-Based Innovation

LVMH and Google Cloud announced a strategic partnership to accelerate innovation and develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalized customer experiences that foster long-term growth. The partnership combines both companies’ creativity, assets, technological capabilities, thirst for innovation and recognized positions in their respective markets. Continue reading