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26Aug/16

Mercedes eyes Silicon Valley-style overhaul

August 26, 2016TransportAutomotive industry in Germany, Car classifications, Cars, Company: Daimler, Company: Google, Company: Tesla, Daimler, Daimler AG, EDWARD TAYLOR, electric car market, Especially, Especially California, Flagship vehicles, Frankfurt, Full-size vehicles, Google, Hatchbacks, Limousines, Lucy Fielder, Luxury vehicles, Mercedes, Mercedes S-Class, Mercedes-Benz, Motor vehicles, Search Engines, Sedans, Tesla, Tesla Model S, Uber, United Statessmbale

German carmaker Mercedes Benz is taking tips from Silicon Valley for a management overhaul to help it see off younger rivals. Lucy Fielder reports.
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