Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognized companies in the world. The brand is kicking off its anniversary celebrations by unveiling a new partnership with soccer legend Lionel Messi, who will serve as brand ambassador for the next five years, becoming the first athlete to partner with Hard Rock. Continue reading
Amid a slump in oil revenues, business is struggling to cope with the current downturn in Nigeria. It’s not, though, stopping Hard Rock from opening its latest a rock ‘n’ roll-themed café in Lagos. Hayley Platt reports.