Tag Archives: Hisense

11Jul/21

Sponsoring EURO 2020 is the Inevitable Choice of Hisense’s Globalization Strategy

As the first major tournament after the pandemic, EURO 2020 has attracted great excitement. As the Official Sponsor, Hisense appeared together with subsidiary brands. “If the sponsorship of EURO 2016 is the preliminary global presence, EURO 2020 must be the commencement of Hisense’s various brands and products globalization,” said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd. Continue reading

01Mar/21

Sales Soars by 325% : Hisense Believes Laser TV is a Future Trend

Covid-19 speeds technology adoption and a remarkable surge appears in daily screen time. According to Omdia, global TV market sales in 2020 slightly increased over the year. A significant part of the growth comes from large screen TVs. Since launching the world’s first laser TV in 2014, Hisense (SSE: 600060) has strived to lead the innovation of laser display technology. In 2020, Hisense laser TV sales increased 325% overseas (Data source: Hisense Internal Report). Global TV players, such as Samsung and LG, have also joined in this potential market. Continue reading