Tag Archives: Ideal Toy Company

02Aug/20

New Rubik’s Official Cube App Solves the World’s Favourite Puzzle

Rubik’s has produced the world’s first official app that uses high tech phone camera and artificial intelligence processing to track a real 3D Rubik’s Cube and enhance the on-screen video in real-time, with arrows ‘painted’ on the Cube’s tiles to help teach how to solve it. The app also has audio and visual clues to help solve the real-life popular puzzle and help improve and record solve times. Read more

10Nov/16

Rubik’s Cube loses EU trademark fight over its shape

The famous multicoloured three-dimensional puzzle Rubik’s Cube loses a trademark battle as Europe’s top court says its shape is not sufficient to grant it protection against copycats.

Continue reading