Tag Archives: Immersive technology

07Feb/16
Cam Newton

2016 Super Bowl Sunday Sees Emerging Of Immersive Advertising And Virtual Reality Technology With Increased Live-Stream Viewers

IRVINE, Calif., Feb. 5, 2016 /PRNewswire/ — The face of brand promotion is changing for the Super Bowl and Immersive advertising with Virtual Reality technology that positions people as active users within the digital experience rather than positioning them as passive viewers – is leading the way. Continue reading

23Jan/16

State of play of Virtual Reality

2016 will be a breakthrough year for virtual reality, as the technology starts evolving past a gaming platform towards a new tool to experience live content, according to experts. Ben Gruber reports.
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