IRVINE, Calif., Feb. 5, 2016 /PRNewswire/ — The face of brand promotion is changing for the Super Bowl and Immersive advertising with Virtual Reality technology that positions people as active users within the digital experience rather than positioning them as passive viewers – is leading the way. Continue reading
Tag Archives: Immersive technology
State of play of Virtual Reality
2016 will be a breakthrough year for virtual reality, as the technology starts evolving past a gaming platform towards a new tool to experience live content, according to experts. Ben Gruber reports.
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